What makes AlbaTech different from other Michigan marketing agencies?

Most agencies start with campaigns. We start with the foundation. That means we look at your website, local SEO, tracking, and ad setup before telling you to spend more money. If those pieces are weak, more marketing usually means more waste.

Do I need a new website?

Maybe. Sometimes your current site can be fixed. Sometimes it needs to be rebuilt. We will tell you straight after we review it.

How long does the Foundation Package take?

Most builds take 8 to 12 weeks depending on the size of the site, the SEO work needed, and the ad setup.

Do you only work with Michigan businesses?

No. AlbaTech is based in Birmingham, Michigan, and most of our clients are in Metro Detroit or nearby. We also work with businesses outside Michigan when it is a good fit.

Book a strategy call. We will review what you have, show you what is holding things back, and give you a clear next step.

(248) 808-2834

Birmingham, Michigan · Since 2016

Marketing Not Paying Back? In Michigan It's Almost Always The Foundation, Not The Ads.

You’re paying for the clicks. Are you getting the calls? At $1,100 a month, half that budget can disappear before anyone sees your offer. We’ll show you where it’s leaking, free, in thirty minutes. Based in Birmingham, working across Metro Detroit (Troy, Royal Oak, Warren, Sterling Heights, Livonia) and the whole state.

ProofClient Ranks #1

First StepFree 30 Min

BasedBirmingham, MI

Book The Free 30-Minute Review →

Ervin | Lead Architect

(248) 808-2834

Proof, Before The Pitch

Fine Strokes ranks #1 for the search that brings them clients.

They're a permanent makeup studio on Woodward in Birmingham. When they came to us they were invisible in a competitive market. We built the foundation (the site, the Google Business Profile, the local SEO) and today they rank #1 organically for their highest-intent search.

Open an incognito window and check it. That's the whole point of putting a client's name on a claim: you can verify it without taking our word for anything.

The Part Nobody Prices

A slow page doesn't just lose customers. It bills you monthly.

Run your own numbers. At $1,100 a month in ads pointing at a page that takes eight seconds to open, roughly half that budget bought a loading screen. Twelve months of that is about $6,600, spent on visitors who never saw the offer.

The ads weren't the problem. The destination was. And the invoice arrives either way, every month, whether or not anyone reaches the form.

What We Turn Down

We'll tell you to fix the site before we'll sell you ads.

Most agencies sell you the package they already have. We’ll tell you which of the four pillars is actually broken, and if it’s one, you buy one.

✓No ads pointed at a site that can’t convert
✓No rebuild when the site is fine
✓No retainer you can’t cancel
✓No accounts in our name

If you don’t need us, that’s what you’ll hear on the call.

If your website can't convert the traffic it already gets, buying more traffic just raises the price of the same silence. So we turn that work down, even though the ad build is the easier sale for us, and the faster invoice.

Same answer on redesigns. If there's no conversion tracking installed, we won't rebuild your site, because neither of us would be able to prove afterwards whether it worked. We install the tracking first, or we don't take the project.

And sometimes the honest answer is that you don't need a rebuild at all. Plenty of the sites we're asked to replace are fine. What's broken sits underneath them. We'd rather fix that and keep a client for a decade than sell one big build and lose the relationship when it doesn't move the phone.

Sound Familiar?

You're not crazy. This is what broken marketing feels like.

You're spending money but can't point to a single lead it created. Your website looks fine but rarely turns a visitor into a phone call. You rank for your own business name and nothing else. You've fired an agency, maybe two, and you still aren't sure what they actually did all those months.

None of that means you're bad at marketing. It means the foundation was never finished. The leads usually aren't missing. They're slipping through gaps nobody closed.

Where The Leads Slip Through

Four gaps that quietly cost you customers.

The Website Gap

Your site opens slowly and buries the offer, so a visitor leaves before finding a reason to call. The fix is a conversion-ready website: one job per page, and a next step that's obvious in five seconds.

The Local Visibility Gap

A half-built Google Business Profile and an address that doesn't match everywhere, so Google hedges on whether you're real and shows someone else. The fix is local SEO: the map pack, done properly.

The Ad Tracking Gap

Ads running with no conversion tracking, so nobody can say which dollar produced a customer. The fix is proper ad setup. You find out what made the phone ring instead of guessing.

The AI Visibility Gap

People ask ChatGPT and Google’s AI for a name before they ever run a search, and those tools only recommend a business they have consistent evidence about. The fix is AI visibility: the signals that get you named instead of a competitor.

The Foundation

Four pieces have to work together before marketing pays back.

Fix one and the other three keep leaking. We build them as one system, and you own every piece of it.

Pillar 01

Conversion-Ready Website

Turns visitors into customers

A fast site built around how your customers actually decide, so the traffic you already pay for stops leaving without calling.

Pillar 01 Details →

Pillar 02

Local SEO Domination

Makes you show up

Your Google Business Profile, citations and schema handled properly, so you're in the map pack when a Michigan customer searches, and you stay there.

Pillar 02 Details →

Pillar 03

AI Visibility

AI search optimization

When someone asks ChatGPT or Google's AI who to hire, it returns two or three names. This is the work that makes yours one of them.

Pillar 03 Details →

Pillar 04

Ad Launch Setup

Tracks what matters

Google and Meta set up with real conversion tracking, so you see cost per lead instead of cost per click, and know which ads to keep.

Pillar 04 Details →

How It Works

Four steps. Nothing skipped, nothing hidden.

The Free 30-Minute Review

We walk your site, your map listing and your tracking on a call and rank what's costing you most. If the honest answer is that you don't need us, that's what you'll hear. See what a full marketing audit covers.

Build The Fix, In Order

Whichever pillars you actually need, built in the sequence that makes each one pay off. Fixed scope, fixed number, no monthly mystery.

Wire Up The Measurement

Call and form tracking installed, so from that point on you can answer "which dollar produced a customer" without anyone's opinion.

Hand It Over Clean

Domain, hosting, accounts and logins in your name, documented. Keep us, run it yourself, or hand it to anyone else. Nothing is held hostage.

Where To Go Next

Start wherever your problem actually is.

Not Sure What You Need?

60-Second Quiz →

The Foundation Package

All Four Pillars →

Burned By An Agency?

The Rescue Guide →

Real Client Builds

Portfolio →

Rather Build It Yourself?

Coaching →

Free Tools & Checklists

No Email Needed →

Still Doing It By Hand?

AI Automations →

Common Questions

Stuff you're probably wondering.

We build a foundation you own instead of selling an endless retainer, and we turn down work that won't pay off: ad builds when the site can't convert, redesigns when there's no tracking to prove the result. Your domain, hosting, ad accounts and logins are in your name in writing, so you stay because it's working, not because leaving is expensive.

No, and most people shouldn't. Start with the one pillar that's actually broken (website, local SEO, ads, or AI visibility) and add the rest as you grow. The Foundation Package just bundles all four at better economics for businesses that genuinely need all four.

Yes. Birmingham, on Woodward. We work across Metro Detroit (Troy, Royal Oak, Warren, Sterling Heights, Livonia, Southfield) and the whole state, including Grand Rapids, Lansing and Kalamazoo. You work directly with the person building your foundation, not an account manager.

Depends on the pillar, and an honest answer differs per channel. A conversion-ready website changes things from day one. Paid ads should show measurable lead flow inside 30 to 60 days. Local SEO typically takes 3 to 6 months in a competitive Michigan market. Anyone promising page one in 30 days is selling you something.

We go through your website, your Google Business Profile, your rankings and your tracking setup while you watch, and rank what's costing you the most right now. You leave with the list whether or not you hire us. Plenty of people take it and fix things in-house, which is a completely fine outcome. No retainer attached, no obligation.

One Next Step

Find out what's actually broken before you spend another month on it.

Thirty minutes, no charge, no pitch deck. We walk your site, your map listing and your tracking while you watch, show you what's leaking, and hand you a ranked fix list, whether or not you ever hire us.

“I’ve been burned by an agency before.”

We hear it on most first calls. It’s why there’s no contract, why your accounts stay in your name, and why you keep the fix list even if you never hire us. We’re the agency clients come to when the last one didn’t work out.