Google and Meta ad setup · Michigan
Google Ads account setup Michigan
owners can check for themselves.
Most ad budgets leak into clicks that were never going to call. We build the account around real actions, calls, forms and bookings, and the tracking goes in before the first dollar goes out. You own the account, the billing and every login.
Fix my marketing leaks30 minutes with Ervin · Ranked fix list · No contract
- Setup from $1,500, ad budget separate
- Tracking before spend
- No cut of your ad spend
Where the budget actually goes
Four ways a new ad account leaks from day one.
None of them show up in the dashboard. The clicks look busy, the spend goes out on schedule, and the phone doesn’t hear about any of it.
- 01
No conversion tracking
Nobody can say which keyword produced a call, so every decision after launch is a guess.
- 02
No negative keywords
You quietly pay for “jobs,” “training” and “how to do it yourself” searches.
- 03
Everything lands on the homepage
Someone searched one service and has to hunt for it. Most don’t.
- 04
Broad, expensive keywords
Wide terms burn the budget on people who were never close to booking.
Sound familiar?
You turned the ads on and waited for the phone.
- Week one
“Four hundred clicks. That has to be good, right?”
- The first invoice
“We spent the whole budget. I can’t name one customer it brought in.”
- A friend’s advice
“Just raise the budget, it needs more data.”
- Month three
“Maybe ads don’t work for a business like mine.”
They work when the account can see what a customer looks like.
An account with no conversion data optimizes toward clicks, because clicks are all it can see. Tracking goes in first, so the platform learns from the calls and forms that turned into work instead of the ones that only looked busy.
How the launch runs
Five steps, in this order, every time.
- 01
Check the destination
We look at where the traffic would land. If that page can’t convert, it gets fixed before we spend anything.
- 02
Install tracking
Calls, forms and bookings wired as real conversions, tested end to end before launch.
- 03
Build the account
A tight local structure, high-intent keywords, and the negative list in place on day one.
- 04
Launch small
Start controlled, read the search terms daily for the first two weeks, and cut what doesn’t convert.
- 05
Scale what works
Budget follows evidence. Spend only goes up on the campaigns that produced real calls.
What the setup includes
An account built around the actions that pay you.
Setup runs $1,500 to $3,000 for one platform, or $3,000 to $5,000 and up for Google and Meta together. The ad budget is separate and goes straight to the platform from your own card.
Installed before a dollar goes out
Calls, forms and bookings tracked as conversions, so the account optimizes toward customers instead of clicks.
Tight, local, high-intent
Campaigns built around the services you want more of, in the towns you actually serve.
The waste list on day one
Job seekers, DIY searches and wrong-service terms blocked before they cost anything.
A page for the click
Traffic lands on a page about the thing they searched, fast, with one obvious next step.
Real lead campaigns
Built in Ads Manager with location targeting and a proper destination, not the boost button.
Your account, your card
Built under your login, documented, and yours if we stop working together.
The first month
What happens once it goes live.
The first four weeks aren’t about scaling. They’re about finding what converts and cutting what doesn’t.
- Weeks 1 and 2
Watch and cut
Search terms read daily. Anything irrelevant goes on the negative list before it drains real money.
- Week 3
Trim and shift
Budget moves off the losers and onto the terms that produced calls. Landing pages get adjusted where people drop.
- Week 4
Report honestly
Cost per real lead, by campaign, in plain language. If it isn’t working, you hear that instead of a slide about impressions.
The cost of running it blind
Run your own numbers.
$1,500 a month in ads with no conversion tracking is $18,000 a year on autopilot. If nobody can tell you which half of it produced leads, $9,000 of that bought a guess.
- Clicks go up, and the invoice goes up with them
- The platform spends the full budget whether or not it works
- Irrelevant searches eat the budget quietly
- Nobody can say which dollar brought in a customer
Already running ads with someone else? Start with an audit of the account you have before you build a new one.
Fix my marketing leaksIf three of these can’t be answered, the budget isn’t the problem. The setup is.
Common questions
About Google Ads account setup.
How much does Google Ads account setup cost?+
Setup runs $1,500 to $3,000 for one platform, or $3,000 to $5,000 and up for Google and Meta together. The ad budget is separate and goes straight to the platform from your own card. Ongoing management gets a real number on the call.
What should I budget for the ads themselves?+
It depends on what a customer is worth to you and how competitive your searches are. We work that out together before anything launches, and we start with a controlled test budget, not the full amount.
Do you take a percentage of ad spend?+
No. That model rewards spending more rather than spending well. You pay for the setup and the management, and the ad budget goes to the platform directly.
Who owns the ad accounts?+
You do. They’re built in your name with your billing, and they stay yours if we stop working together.
Google or Meta first?+
For most local service businesses, Google comes first, because it catches people already searching for what you sell. Meta is better for awareness and for services people don’t think to search for. We pick based on how your customers actually buy.
Why not just boost posts?+
The boost button optimizes for engagement, because that’s the cheapest thing to get. You buy likes from people who were never going to call. Real lead campaigns live in Ads Manager, with location targeting and a proper destination.
Should ads go to my homepage?+
Almost never. Someone who searched one service should land on a page about that service. Every extra click between the ad and the answer loses people you already paid for.
Do I need ads if my local SEO is working?+
Not always. Ads buy leads now, search earns them over time. If the free traffic already covers you, we’ll say so. When you do need both, the local SEO underneath keeps working the day you pause the ads.
What we turn down
We’ll tell you to fix the site before we sell you ads.
- No ads pointed at a page that can’t convert
- No launch without conversion tracking
- No percentage of your ad spend
- No ads for a business already busier than it can serve
The ownership promise
No hostage accounts. No mystery handoff.
Your ad accounts, website, analytics, data and documentation stay in your name. If we stop working together, nothing gets held over you.
Keep reading
The ads pillar, and what it sits on.
Michigan PPC
Ads managed, not just set up →Google Ads guide
The method, written up →Conversion-ready websites
A page worth the click →Michigan local SEO
The leads you don’t pay for →Med spa ads
For med spas →Contractor ads
For the trades →Agency not delivering?
The 30-day test →The Foundation package
All four pillars →One next step
Find out what’s leaking before you raise the budget.
Thirty minutes with Ervin. We look at the site, the tracking and any account you already run, and you leave with a ranked fix list whether or not you hire AlbaTech.
Fix my marketing leaks