Marketing consulting · Michigan
Business marketing consultant
who diagnoses before recommending a dime.
Most owners hire a consultant after something didn’t work: an agency, an ad budget, a website that went quiet. The useful answer is a diagnosis, not another proposal. We look at your site, your local search, your tracking and your spend, then rank what to fix first, including what to stop paying for.
Fix my marketing leaks30 minutes with Ervin · Ranked fix list · No contract
- A ranked plan you keep
- First call free, 30 minutes
- Straight with Ervin, no account manager
Why marketing advice goes wrong
Advice from people who sell the thing they’re recommending.
An SEO shop recommends SEO. An ad agency recommends ads. Nobody recommends fixing the website first, because nobody on the call builds websites.
- 01
Prescription before diagnosis
A package quoted on the first call, before anyone has looked at your numbers.
- 02
More channels, same leak
New spend added on top of a site that doesn’t convert, so every channel underperforms.
- 03
A strategy deck, no order
Twenty good ideas with no ranking, so nothing gets done first.
- 04
No way to act on it
Advice that assumes a marketing team you don’t have.
Sound familiar?
You’ve paid for advice before. It came with a retainer attached.
- The strategy call
“Forty minutes in, and we’re already talking packages.”
- Reading the plan
“Great ideas. Which one do I do Monday?”
- Later
“Maybe I just need to spend more.”
Usually you need to spend in a different order.
Sometimes the right advice is to spend less or skip a channel. Our published rule is that about 1 in 5 of the sites we review end with us telling the owner not to rebuild, even though rebuilding is work we sell.
Diagnose first. Everything else is guessing with a budget.
How consulting works
Four steps from a messy picture to one next move.
- 01
The free 30-minute call
We look at your website, your local search and your tracking, and you leave with a ranked fix list.
- 02
Look at the spend
What you pay for today, what it produces, and what nobody can account for.
- 03
Rank what to fix
By cost to you, not by what’s easiest to sell, with the first move spelled out.
- 04
Do it, learn it or hire it out
Run the plan yourself, learn it through Foundation Coaching, or have us build it.
Proof, before the pitch
Real evidence should survive an incognito window.
Result one
A Troy med spa we relaunched, already winning its market.
Rêve came to AlbaTech for a full relaunch. We rebuilt the site, the local-search foundation and the review engine together, and the treatments people actually search for now surface the business.
- Search: med spa troy
- Market: Troy, Michigan
- Result: first web result
- First web result under the map, and it holds that spot every time we check
- In the map pack too, highest rated of the three at 5.0 from 111 reviews
- Also in the pack for botox troy and laser hair removal troy
Result two
Our own studio, first for “microblading Michigan”.
Fine Strokes is our own studio. We built the website and the local search setup around the service customers actually search for. We ran the method on our own business before we sold it to anyone.
- Search: microblading Michigan
- Market: Birmingham, Michigan
- Result: first position shown
30 minutes with Ervin · Ranked fix list · No contract
What you get
Three things a consultant should leave you with.
The first call is free. If you hire us to build, single builds run $2,500 to $8,000 and up, and the full Foundation package is $12,000 to $17,500.
What’s actually broken
Site, search, tracking and spend looked at together, not one channel at a time.
A ranked fix list
The first fix, the second, and the spend you can stop, in plain language.
Three ways to act
Yourself, with coaching, or with us building it. The plan is yours whichever you pick.
The rules
Three rules for giving advice.
A consultant who breaks them is a salesperson.
- Evidence
Look before recommending
No package named until the site, search and tracking have been seen.
- Honesty
Say what not to buy
Channels to skip and spend to stop, even when we’d earn from them.
- Order
The site before the ads
Ads pointed at a site that can’t convert burn the budget, so the site comes first.
The receipt
Owners search for a consultant. Here’s where they find us.
Consultant searches add up on this site: 24 of them in 90 days, 344 impressions. Most name SEO or PPC in Birmingham, Detroit or Troy. Plain marketing consultant searches are smaller, “marketing consultant troy mi” at position 37.8, and this page is how we answer them.
- “seo consultant birmingham”: 91 impressions, position 28.2
- “ppc consultant michigan”: 12 impressions, position 16.1
- “marketing consultant troy mi”: 4 impressions, position 37.8
The client proof is in the band above: captured Google results, not described ones.
Fix my marketing leaksThis site’s own Search Console export, across every page.
Common questions
About hiring a business marketing consultant.
What does a business marketing consultant do?+
Finds what’s actually limiting your marketing, then gives you a ranked plan of what to fix first, before you spend more.
Will you just try to sell me services?+
No. The plan sometimes says spend less or skip a channel. It’s yours to run yourself, through coaching or with us.
Who will I work with?+
Me. You work directly with Ervin, no account manager, nothing outsourced.
Where should we start?+
With the free 30-minute call. We look at your website, your local search and your tracking, and you leave with the ranked list.
What we turn down
Advice we won’t give.
- No package quoted before we’ve looked
- No new channel on top of a broken site
- No recommendation based on what’s easiest to sell
- No plan only an agency could carry out
The ownership promise
The plan is yours.
The fix list, the notes and anything we build stay with your business. Take the plan to anyone, including another agency.
Strategy and next steps
Read, learn or build.
Foundation Coaching
Learn to build it →The Foundation package
Have it built →Agency not delivering?
What to check →Switching agencies
Without losing ground →Agency red flags
Before you hire →Who owns my website?
Check your accounts →Michigan local SEO
The local pillar →Conversion-ready websites
Fix, rebuild or leave it →Michigan content marketing
The full marketing foundation →Detroit marketing agency
The full marketing foundation →One next step
Get the diagnosis before the next invoice.
Thirty minutes with Ervin. We look at your website, your local search and your tracking, and you leave with a ranked fix list, whatever you decide to do with it.
Fix my marketing leaks