The leak
Seven trades, seven schedules, seven places to wait.
The argument AGP wins with in person is that the trades sit under one team. A website has to make that argument before the meeting happens.
Nobody impulse-hires a general contractor. A property manager or an owner collects a few bidders, compares them on a deadline, and the website’s job is to get on that shortlist and make asking for a number easy.
AGP’s edge is that it self-performs the trades most general contractors hand to somebody else, electrical, HVAC and plumbing included. One team means one schedule and one phone call, instead of seven subcontractors to chase. That argument has to run through the whole site, not sit in a paragraph on the homepage.
Scope mattered just as much. AGP does fit-outs, renovations and maintenance, not ground-up construction. A site that implied otherwise wouldn’t create more good leads, it would create bids nobody wanted to write. Saying no clearly was part of the build.