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Portfolio · Case Study
Toka Tools case study
a Shopify store for a sustainable microblading tools brand in Metro Detroit.
Toka Tools makes biodegradable bamboo microblading pens for artists who care where their waste ends up. We built the Shopify store that sells them: catalog, collections, secure checkout, and the founder story behind the name.
- Complete Shopify build: storefront, product catalog, collections, cart, secure checkout, and customer account login.
- A product page for every needle configuration: 11 slant, 14 slant, 20 slant, 14U, and 18U .16mm pens, with pack contents and pricing spelled out.
- An About page carrying the founder story and the sustainability mission behind the brand name.
- Newsletter capture with a 10% first-order discount, plus Instagram, Facebook, and Pinterest wired into the footer.
The Leak
A real product with nowhere to sell it
What was leaking: demand with nowhere to land. The product was real, the founder’s authority was real, the industry’s plastic problem was real, and none of it could become an order without a storefront built for how artists actually buy.
The founder spent more than seven years as a microblading artist and trainer, watching single-use plastic tools pile up in an industry that goes through them by the box. A trip home to Albania pushed the founder to act on it. The result was Toka, Albanian for Earth, a line of biodegradable bamboo microblading pens developed with a manufacturing partner. The product existed. The store did not.
Selling PMU tools online is a specific problem. Artists buy by needle configuration, a 14 slant does different work than an 18U, and a professional switching suppliers wants pack contents, sizing, and pricing laid out plainly before committing. A generic template treats every product like a t-shirt. This catalog needed structure that matched how working artists actually order.
So we built the store on Shopify with the same standard we hold every conversion-ready website to: a clear path from landing to checkout, and a brand story that earns its place instead of decorating it.
What We Built
Everything the store shipped with
Collections & Product Pages
Five pen configurations across slant and U-blade styles, each with its own page listing what ships in every 10-pack: silica gel grips, biodegradable caps, bamboo micro brushes, and blade wipes.
Founder & Brand Story
An About page that does the selling a spec sheet can't: why Toka means Earth in Albanian, and why a working artist decided the PMU industry could go green.
Checkout & Payments
Visa, Mastercard, American Express, Apple Pay, and the rest run through Shopify's checkout, so salons can pay however they already pay for supplies.
Email Capture
Newsletter signup with a 10% first-order discount, so the brand grows an email list it owns from the day the store opened.
Social & Support Layer
Instagram, Facebook, and Pinterest linked from the footer alongside help resources and contact details, so questions have somewhere to go.
The Outcome
What Toka Tools has now
5
Five configurations, a page for each
Every needle configuration in the line (11 slant, 14 slant, 20 slant, 14U, and 18U) has its own product page, so artists order exactly the blade they work with.
10%
A first-order offer that runs itself
Newsletter signup hands new visitors a 10% discount on their first order, converting curious traffic into subscribers the brand can reach again.
All
All major payment methods accepted
Checkout takes Visa, Mastercard, American Express, Apple Pay, and more through Shopify's payment stack, no manual invoicing standing between an artist and a restock.
24/7
Open around the clock
Artists and salons reorder whenever they run low, the store handles the order and the payment without anyone picking up a phone.
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