Contractor SEO · Metro Detroit
Contractor SEO
that gets your trade into the map pack.
When a homeowner in Metro Detroit searches “roofer near me” or “drywall repair troy mi”, three companies get the calls and the rest get scrolled past. We build the Google profile, the service and city pages and the review habit that decide which three, and we build all of it in your name.
Get my free SEO audit30 minutes with Ervin · Ranked fix list · No contract
- Office at 33277 Woodward Ave
- One-time build from $2,500
- You own the profile and every login
The contractor search problem
The job goes to whoever shows up in the three.
A homeowner with a leak or a property manager with a build-out searches, scans the map, reads the reviews and calls. A contractor drops out of that shortlist at four points.
- 01
A half-filled profile
The wrong primary category, blank service areas and no job photos, so Google has less to rank than your competitor gives it.
- 02
One page for every trade
Roofing, siding and gutters on one services page, so none of them ranks for its own search.
- 03
No page for the towns you work
You drive to Troy and Royal Oak every week, and nothing on the site says so.
- 04
Reviews that stall
Finished jobs that never turn into reviews, so the company with newer ones gets the call.
Sound familiar?
You’ve searched for your own trade from the truck.
- Between jobs
“Roofer near me. We did three roofs on that street. Where are we?”
- The agency’s monthly report
“Rankings up, it says. Which trade? Which town?”
- At the estimate
“Found you on the app. The other guy came up on Google.”
- Later
“Maybe the big companies just own Google.”
Big doesn’t win the map pack. Set up right does.
AGP Construction’s site gives each of its 12 services and each of its 8 cities a page of its own, so a property manager searching for one trade in one town lands on a page written for exactly that. The profile, the pages and the reviews, built in that order.
You can’t buy your way to the top of local search. You earn it, or you fake it and lose it.
The investment
A real number for contractor SEO, not a “what can you afford” pitch.
We work as a one-time build. You pay once, the foundation gets built right, and you decide afterward whether you want us for maintenance. The exact number comes out of the free SEO audit, scoped to your trade.
- One-time build
$2,500 to $8,000+
The full local SEO foundation for your business, scoped to how many trades and towns you serve.
- Timeline
4 to 8 weeks
For the build itself, depending on how competitive your market is.
- Maintenance
Optional
For crowded markets where rivals push back every month. Scoped on the call, and never required to keep what we built.
Proof, before the pitch
Real evidence should survive an incognito window.
Result one
Our own Birmingham studio, first for “microblading Michigan”.
Fine Strokes is our own studio. We built the website and the local search setup around the service customers actually search for. We ran the method on our own business before we sold it to anyone.
- Search: microblading Michigan
- Market: Birmingham, Michigan
- Result: first position shown
Result two
A Troy med spa we relaunched, already winning its market.
Rêve came to AlbaTech for a full relaunch. We rebuilt the site, the local-search foundation and the review engine together, and the treatments people actually search for now surface the business.
- Search: med spa troy
- Market: Troy, Michigan
- Result: first web result
- First web result under the map, and it holds that spot every time we check
- In the map pack too, highest rated of the three at 5.0 from 111 reviews
- Also in the pack for botox troy and laser hair removal troy
30 minutes with Ervin · Ranked fix list · No contract
What your contractor SEO build includes
The full stack, not the highlight reel.
A one-time build starts at $2,500, usually takes 4 to 8 weeks, and gets handed over with every login documented.
Google Business Profile
Categories picked for how homeowners search your trade, service areas mapped, and job photos, hours and Q&A filled in, so Google gets a finished business to rank.
A page for each service and city
Each trade and each town you actually serve gets its own page. AGP Construction’s site runs 12 service pages and 8 city pages.
Citations that agree
Your name, address and phone made identical on Yelp, Bing, Apple Maps, BBB and the local directories, so Google stops seeing three slightly different businesses.
Local schema
Business, service and FAQ markup naming your trades and your service area, so Google and the AI answer engines don’t have to guess what you do or where.
Speed, indexing and redirects
The unglamorous checks that keep rankings from leaking. When Fine Strokes, our own studio, relaunched, 110 old URLs were redirected instead of being left to break.
A review system and real tracking
A review request that goes out after the job, plus call and form tracking, so you know which search brought in the estimate.
How we build it
Five steps, in the right order.
- 01
Audit and strategy
Your Google Business Profile, citations, service pages and the contractors ranking above you, with priorities ranked before anything gets touched. The free SEO audit is the first pass at this list.
- 02
Foundation build
Profile optimization, citation cleanup and schema: the boring, foundational work most agencies skip because it doesn’t make a flashy report.
- 03
Service and city pages
A page for each trade in each town you serve, titles written for the homeowner searching, and internal links pulling every page in the same direction.
- 04
Reviews and local links
The review system goes live and local links come from real Metro Detroit sources, so your reputation and authority build month over month.
- 05
Documentation and handoff
The playbook: every system documented, logins organized and a maintenance checklist, so you can run it forward yourself or build with guidance through Foundation Coaching.
The structure receipt
One page per service. One page per city.
AGP Construction, a commercial contractor in Madison Heights, self-performs seven trades. Its site, which we built, gives each of its 12 services and each of its 8 cities a page of its own, so a search for one trade in one town has a page written for exactly that. You can count all of it on the live site today.
- 12 service pages
- 8 city pages
- 26 pages in its live sitemap
- What AGP won’t take, stated on the site
No ranking number on this card: we only publish numbers we can show you. The proof band above shows what the method did for our own studio.
Get my free SEO auditEvery number on this card can be counted on the live site today. Traffic and rankings come later, and only once they’re real.
Common questions
About contractor SEO.
How much does contractor SEO cost?+
Our one-time builds run $2,500 to $8,000 and up, scoped to your business and how many trades and towns you serve. You pay once, the foundation gets built properly, and you decide afterward whether you want monthly maintenance.
How long does contractor SEO take to work?+
Google Business Profile changes can show within days. The build itself takes 4 to 8 weeks, map pack movement often appears within 60 to 90 days of a proper build, and organic shifts typically take 3 to 6 months. Fine Strokes, our own studio, tripled its clicks a day in the first eleven days after its relaunch, but that’s a receipt, not a promise.
SEO or ads for my trade?+
SEO earns near me visibility you don’t pay for per click. Ads buy calls right away, and they’re good for filling a slow month. The free audit ranks which one your schedule needs first.
Can you rank me in multiple cities?+
We build a page for each town you actually serve, with something true to say about working there. We won’t build pages for towns you don’t serve; those are the pages Google throws out.
Do reviews really affect where I show up?+
They sit right in the map pack next to your name, and they’re what a homeowner reads before calling. We set up a review request that goes out after the job, and we never screen out the unhappy ones.
Can you guarantee #1 in the map pack?+
No, and no honest SEO company can. We guarantee the work: every system built right, documented and handed over. The rankings follow from doing the work properly.
Is this right for a business that’s just getting started?+
Not yet. If you’re just getting started and capital is tight, or you want something cheap and quick, we’re not the right call, and there are people who serve those needs well. What we build is for owners who already treat marketing as a budgeted line item and want it spent where it compounds.
What we turn down
We won’t promise your trade #1.
- No guaranteed rankings, nobody controls Google
- No fake reviews, and no screening out the unhappy ones
- No city pages for towns you don’t actually serve
- No retainer you can’t walk away from
The ownership promise
No hostage accounts. No mystery handoff.
Your profile, website, analytics, data and documentation stay in your name. If we stop working together, your profile and your listings stay yours.
The contractor system
The rest of the contractor foundation.
One next step
Find out where your trade actually ranks.
Thirty minutes with Ervin. We look at your Google profile, your rankings and your site before the call, and you leave with a ranked fix list whether or not you hire AlbaTech.
Get my free SEO audit