Contractor web design · Michigan trades
Contractor website design
built around the quote request.
A homeowner looking at your site is deciding one thing: whether to ask you for a quote or go back to the search results. Photos of real jobs, the towns you serve and a quote button that works on a phone make that decision easy. We build contractor sites around that one moment, and hand you every login.
Fix my marketing leaks30 minutes with Ervin · Ranked fix list · No contract
- Builds $2,500 to $8,000+
- Usually 4 to 8 weeks
- Domain and logins in your name
Where contractor sites lose the quote
Nice truck wrap. The website still says “coming soon.”
Word of mouth sends people to your site to check you out. What they find there decides whether the referral turns into a job.
- 01
Stock photos, no real jobs
A homeowner can’t tell your kitchen remodel from anyone else’s, so there’s nothing to trust.
- 02
A quote form that breaks on a phone
Tiny fields, a failed send, or a form nobody tested since the site launched.
- 03
One page for every trade
Roofing, siding and gutters crammed together, so the site matches none of the searches.
- 04
No towns named
The site never says where you work, so a homeowner in the next town assumes you don’t.
Sound familiar?
A referral said they checked your site and went with someone else.
- On the job site
“My nephew built the site. It was fine five years ago.”
- A homeowner calls
“I sent a quote request twice. Did you get either?”
- Later
“Most of our work comes from referrals anyway.”
Referrals still check the website before they call.
Our relaunch receipts don’t come from a contractor yet, and we won’t pretend they do. They come from Rêve Medical Spa, where all 16 old URLs were redirected at launch, and from Fine Strokes, our own studio, where 110 old URLs were redirected instead of left to break.
A new site should pick up where the old one left off.
How a build runs
Four steps, the quote form first.
- 01
A 30-minute call
Your site, your local search and your tracking, and a ranked fix list you keep whether we build or not.
- 02
Photos, trades and towns
Your best job photos gathered, a page planned for each trade, and the towns you actually serve written down.
- 03
Build, then test the form
Built on WordPress, with a test quote request sent from a real phone before launch.
- 04
Redirect and hand over
Old pages pointed at new ones, calls and forms tracked, every login documented in your name.
Proof, before the pitch
Real evidence should survive an incognito window.
Result one
A Troy med spa we relaunched, already winning its market.
Rêve came to AlbaTech for a full relaunch. We rebuilt the site, the local-search foundation and the review engine together, and the treatments people actually search for now surface the business.
- Search: med spa troy
- Market: Troy, Michigan
- Result: first web result
- First web result under the map, and it holds that spot every time we check
- In the map pack too, highest rated of the three at 5.0 from 111 reviews
- Also in the pack for botox troy and laser hair removal troy
Result two
Our own studio, first for “microblading Michigan”.
Fine Strokes is our own studio. We built the website and the local search setup around the service customers actually search for. We ran the method on our own business before we sold it to anyone.
- Search: microblading Michigan
- Market: Birmingham, Michigan
- Result: first position shown
30 minutes with Ervin · Ranked fix list · No contract
What’s included
Three things every contractor site gets.
One-time builds run $2,500 to $8,000 and up and usually take 4 to 8 weeks, depending on trades, towns and how many photos already exist.
Your finished jobs, up front
Real project photos and reviews where a wary homeowner looks first.
One tap to call or request
Click to call and a short quote form on every page, tested on a phone.
The rules
Three rules for every contractor site.
They cost us easy work, and we keep them anyway.
- Testing
The form works before launch
A test quote has to arrive in your inbox before the site goes live.
- Moving
No old page left to break
Every address Google already knows gets pointed at its new home.
- Honesty
No rebuild you don’t need
About 1 in 5 of the sites we review end with us telling the owner not to rebuild.
The relaunch receipt
A relaunch that kept its old pages, measured.
Rêve Medical Spa relaunched in Troy with every old URL redirected. Search Console was set up after launch, so its read starts July 23, and by September 6 the new site had 750 clicks and 42,444 impressions from Google search. A contractor site needs the same care in the move.
- Rêve: 16 of 16 old URLs redirected
- Rêve: 750 clicks and 42,444 impressions by September 6
- Fine Strokes, our studio: 110 old URLs redirected at relaunch
No contractor lead counts on this card: we only publish numbers we can show you.
Fix my marketing leaksRêve is a client in Troy. Fine Strokes is our own studio.
Common questions
About contractor website design.
How much does a contractor website cost?+
One-time builds run $2,500 to $8,000 and up, depending on how many trades, towns and pages you need. You get a fixed number on the call.
Can you use my own job photos?+
Yes, and we’d rather. Photos of your finished work are what a homeowner trusts. We’ll help you pick and organize them by trade.
Will a new site hurt my Google rankings?+
Not if the old pages get redirected. We map every old address to its new page before launch, the way Rêve kept all 16.
Do I own the website?+
Yes. The domain, hosting, analytics and every login are in your name from day one. Keep us for upkeep or run it yourself.
What we turn down
No pretty site with a broken quote form.
- No launch with an untested form
- No stock photos passed off as your work
- No relaunch without redirects
- No site you can’t take with you
The ownership promise
The site is yours, not ours.
Domain, hosting, website, analytics and the handoff notes are registered to your business. If we part ways, nothing goes dark.
Contractor marketing
The rest of the contractor foundation.
Contractor marketing
The full system →Contractor SEO
Win the map pack →Contractor ads
Exclusive leads →Michigan web design
The website pillar →Conversion-ready websites
Fix, rebuild or leave it →Who owns my website?
Check before you rebuild →Website design guide
Read it →The Foundation package
All four pillars →One next step
Find out whether your site is losing quotes.
Thirty minutes with Ervin. We test your quote form, look at your pages and your local search, and you get a ranked fix list whether a rebuild makes sense or not.
Fix my marketing leaks