Detroit PPC Expert Services

ay Per Click or paid marketing is an effective way to drive targeted traffic to your website to instantly increase sales and leads. Are you starting a new business? PPC can help spread the word and make your customers conscious of your products or services.

Paid Marketing is as simple as it sounds: you pay a fee every time someone clicks on your link in a search engine or social media platform. With paid search, you’re paying for your ad to show up on top of search results and social feeds for a particular keyword. 

AdWords is the digital advertising platform owned by Google, which is the leader in the search engine industry. We create and design your ad specifically optimized for Google digital marketing experience including Best ROI, Keyword research, Ad Copywriting, and Reporting.

This is a very complex question to answer because it involves human psychology. Based on years of experience we’ve noticed three main key points about paid search campaigns:

• Most people don’t pay attention that it’s an ad
• The ad title catches their attention and calls out to them
• The ad is the most relevant search result to their question

If sales/leads are beneficial to your business then the answer is YES! Here’s a list of businesses that would best benefit from paid ads:

• High customer lifetime value such as Dentists, Doctors, Schools, and Subscription based companies
• High ticket items or services such as Lawyers, Cars/Dealers, Home Services
• Hard to find products or services such as unique art pieces and furniture,
• Seasonal businesses such as Gift Basket Stores, Ice Cream Shops, Florists

The cost per click varies on two things: region and competition. Some Industries pay as high as $150+ per click such as Insurances. But we see low competition niches that only pay 50 cents per click.

The best way to approach your paid marketing strategy is to set a budget, then go after the most profitable keywords for your business.