Free checklist · 18 checks · 4 pillars
Pre-launch website checklist
to run before you pay for a single click.
Most “marketing problems” are foundation problems: a slow site, a half-finished Google profile, ads with no tracking, a business AI has never heard of. This is the list we run before a client’s site goes live or an ad dollar moves. Tick what passes, fix what doesn’t, then buy traffic.
Start the checklistNo email required · About 20 minutes · Printable
- 18 checks in 4 pillars
- Free, the whole list on the page
- The same list we use
The checklist
Go through it honestly.
Proof, before the pitch
Real evidence should survive an incognito window.
Result one
A Troy med spa we relaunched, already winning its market.
Rêve came to AlbaTech for a full relaunch. We rebuilt the site, the local-search foundation and the review engine together, and the treatments people actually search for now surface the business.
- Search: med spa troy
- Market: Troy, Michigan
- Result: first web result
- First web result under the map, and it holds that spot every time we check
- In the map pack too, highest rated of the three at 5.0 from 111 reviews
- Also in the pack for botox troy and laser hair removal troy

Result two
Our own studio, first for “microblading Michigan”.
Fine Strokes is our own studio. We built the website and the local search setup around the service customers actually search for. We ran the method on our own business before we sold it to anyone.
- Search: microblading Michigan
- Market: Birmingham, Michigan
- Result: first position shown

30 minutes with Ervin · Ranked fix list · No contract
The receipt
What passing the first two pillars looks like.
Fine Strokes, our own permanent makeup studio, shows it: at its relaunch, 110 old URLs redirected instead of left to break, a page for each service in each city, and rewritten titles that took its click rate from 0.51% to 1.15% at the same rankings. It sits first for “microblading Michigan” in the result above.
- 110 old URLs redirected at relaunch
- Click rate: 0.51% to 1.15% after title rewrites
- First for “microblading Michigan”
Our own studio, labeled as ours. It’s a receipt, not a promise.
Fix my marketing leaksFine Strokes is our own studio.
Common questions
About the pre-launch checklist.
Do I need to give my email to use it?+
No. The whole checklist is on this page. Tick through it here or print it.
How long does it take?+
About 20 minutes for a small business site, longer if you actually test every form, which you should.
What if I fail most of it?+
That’s normal, and it tells you where to spend before buying traffic. Fix the website pillar first, then local search, then tracking.
Can you run it on my business?+
Yes. The free 30-minute call covers your site, your Google profile and your tracking, and you leave with a ranked list of what fails and what it’s worth fixing.
Fix what failed
Where each pillar gets fixed.
One next step
Want us to run the checklist on your business?
Thirty minutes with Ervin. We check your site, your Google profile, your tracking and what AI says about you, and you leave with a ranked list of what failed and what it’s worth fixing, whether we work together or not.
Fix my marketing leaks