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Free checklist · 18 checks · 4 pillars

Pre-launch website checklist

to run before you pay for a single click.

Most “marketing problems” are foundation problems: a slow site, a half-finished Google profile, ads with no tracking, a business AI has never heard of. This is the list we run before a client’s site goes live or an ad dollar moves. Tick what passes, fix what doesn’t, then buy traffic.

Start the checklist

No email required · About 20 minutes · Printable

  • 18 checks in 4 pillars
  • Free, the whole list on the page
  • The same list we use
Website
Local Search
AI Visibility
Tracking
AlbaTech Cornerstone

The checklist

Go through it honestly.

0 of 18 passing
01 Conversion website

Traffic is only worth paying for if the page it lands on can turn it into a call.

02 Local SEO

Collect the free traffic before you buy any. These decide whether Google’s map pack takes you seriously.

03 Ad tracking

Don’t spend a dollar you can’t trace. Broken tracking doesn’t fail loudly.

04 AI visibility

Customers ask AI assistants who to hire. Check what they hear about you.

Proof, before the pitch

Real evidence should survive an incognito window.

Result one

A Troy med spa we relaunched, already winning its market.

Rêve came to AlbaTech for a full relaunch. We rebuilt the site, the local-search foundation and the review engine together, and the treatments people actually search for now surface the business.

  • First web result under the map, and it holds that spot every time we check
  • In the map pack too, highest rated of the three at 5.0 from 111 reviews
  • Also in the pack for botox troy and laser hair removal troy
Google results for med spa troy showing Rêve Medical Spa second in the map pack with a 5.0 rating from 111 reviews
Rêve is the first web result for the search, and the best rated business on the page. Run the search yourself. That’s the whole point.

Result two

Our own studio, first for “microblading Michigan”.

Fine Strokes is our own studio. We built the website and the local search setup around the service customers actually search for. We ran the method on our own business before we sold it to anyone.

Google results showing Fine Strokes first for microblading Michigan
Fine Strokes ranks first in the captured result. The screenshot is the proof, not a made-up dashboard.
Fix my marketing leaks

30 minutes with Ervin · Ranked fix list · No contract

The receipt

What passing the first two pillars looks like.

Fine Strokes, our own permanent makeup studio, shows it: at its relaunch, 110 old URLs redirected instead of left to break, a page for each service in each city, and rewritten titles that took its click rate from 0.51% to 1.15% at the same rankings. It sits first for “microblading Michigan” in the result above.

  • 110 old URLs redirected at relaunch
  • Click rate: 0.51% to 1.15% after title rewrites
  • First for “microblading Michigan”

Our own studio, labeled as ours. It’s a receipt, not a promise.

Fix my marketing leaks
Fine Strokes, BirminghamGoogle Search Console, July 11 to August 7
01
110 redirectsNothing left to break at relaunch
Website
02
1.15% click-throughUp from 0.51%
Titles
03
6.91 clicks a dayUp from 2.18, rankings unchanged
Clicks
04
First position“microblading Michigan”, captured
Result

Fine Strokes is our own studio.

Common questions

About the pre-launch checklist.

Do I need to give my email to use it?+

No. The whole checklist is on this page. Tick through it here or print it.

How long does it take?+

About 20 minutes for a small business site, longer if you actually test every form, which you should.

What if I fail most of it?+

That’s normal, and it tells you where to spend before buying traffic. Fix the website pillar first, then local search, then tracking.

Can you run it on my business?+

Yes. The free 30-minute call covers your site, your Google profile and your tracking, and you leave with a ranked list of what fails and what it’s worth fixing.

Fix what failed

Where each pillar gets fixed.

One next step

Want us to run the checklist on your business?

Thirty minutes with Ervin. We check your site, your Google profile, your tracking and what AI says about you, and you leave with a ranked list of what failed and what it’s worth fixing, whether we work together or not.

Fix my marketing leaks
No contractNo credit cardYou own the plan
This Is The Part Where You Decide

You can keep investing in marketing that doesn't work. Or you can fix it.

One free 30-minute SEO audit with Ervin. We look at your website, your local search, and your tracking, then rank what's broken by what it's costing you. You keep the list whether you hire us after or not. No pitch. No pressure. No credit card.
No contracts · No credit card
Just a real conversation

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