Websites need to track the number of people that visit their site. Track how many clicks which link and how many close what tab for further improvement. If you want to start following the statistics on your website to boost the website’s performance, you have to start learning about marketing automation. Marketing automation can do more than tracking opens and clicks or send mass deployments. 

Marketing automation integrates email with your customer management platform to start campaigns, but the most essential feature is to synchronize your audience’s on-site behavior. Ecommerce merchants should maintain the synchronization like which product do their audience view to their audience’s profile in your CRM.

When merchants utilize marketing automation, they can create segments based on which products their customers and which products they recently viewed. When you combine the behavior of your on-site shoppers with reliable data, the conversions in your online store will dramatically improve. With the number of conversions, the cost for the automated tool will look like loose change.

If you want to learn eight ways for you to speed up the growth of your e-commerce marketing automation program, continue reading the article.

  1. Use Clean Data – When you’re working on your marketing automation tool, your customer database should be complete, correct, consistent, and current. Track your data’s quality by checkout out the different statistics like the bounce rates, unsubscribe rates, engagement, etc.
  2. Send Welcome Emails – It’s essential to send a welcome email whenever someone buys from you or signs up for the newsletter. When you send a welcome email, it’s an excellent opportunity to provide discount codes or special promotions since they’ll check the email because it’s the first email from the website.
  3. Offer complimentary items – Show similar products that your customers recently viewed whenever they buy a product to encourage them to buy more to increase your sales. Identify complementary items by analyzing your customers’ paths before they purchased them.
  4. Fine-tune segmentation – Creating an email requires personality. Tailor-fit your emails to your customers to make a good connection between your brand and the recipient.
  5. Treat Loyal Customers Differently – When you have loyal customers, treat them differently, from others since they not only drive profits to your website, but they are also good brand ambassadors.
  6. Target Visitors Who Abandon Carts – You should always email visitors who abandon carts, it’s not even a question. The question should be when you should do it. Should you send it immediately? After a few minutes, hours, or days? Statistics state that you should send an email almost immediately when the visitor abandons his or her cart.
  7. Send Post – Purchase Emails – After your customer purchases a product, it’s good to send a post-purchase email. The email can contain a request for feedback or encouragement to buy complementary items.
  8. Re-engage Visitors – The most challenging part of a marketer’s job is convincing past customers or visitors to return to the site. Some of the strategies marketers use are offering discounts, asking why they left, even a simple “we miss you” can work.

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