Local business marketing · Michigan
Local business marketing
for owners who want to be found and then chosen.
Nearby customers look you up, compare two or three names and pick one. Getting found is local search. Getting picked is your site, your reviews and one easy way to call. We build those pieces in order, starting with the one costing you the most, and everything stays in your name.
Fix my marketing leaks30 minutes with Ervin · Ranked fix list · No contract
- Single builds $2,500 to $8,000+
- Birmingham office, since 2016
- Every account in your name
Where local businesses leak customers
Found by fewer people than you think, picked by fewer still.
A local customer decides fast. Every gap sends them to the next name on the list.
- 01
A thin Google profile
Missing hours, few photos and old reviews, next to a competitor who filled everything in.
- 02
A site that doesn’t say where
No towns, no services by name, so it never matches what nearby customers search.
- 03
Reviews that stopped
Great customers who were never asked, while the last review is from two years ago.
- 04
Nothing measured
No call or form tracking, so nobody knows which effort brought in customers.
Sound familiar?
Customers love you once they find you. Too few find you.
- A new customer
“I drive past you every day. Didn’t know you did this.”
- Searching your own service
“Three shops in the map. Not us.”
- Later
“We’ll figure out marketing when things slow down.”
The slow season is a bad time to start.
We ran this on our own money first. Fine Strokes, our own studio, is built on a page for each service in each place it serves, and it ranks first for “microblading Michigan” in the result we publish.
Found is half of it. Chosen is the other half.
How it works
Four steps, biggest leak first.
- 01
The 30-minute call
Your profile, site, reviews and tracking, looked at together. You keep the ranked fix list either way.
- 02
Pick the first piece
Local search, the website or reviews, whichever is costing you the most customers right now.
- 03
Build it with tracking
Calls and forms counted from the start, so the next decision comes from numbers.
- 04
Add the next piece, or stop
Grow into the full foundation over time, or keep what works and run it yourself.
Proof, before the pitch
Real evidence should survive an incognito window.
Result one
A Troy med spa we relaunched, already winning its market.
Rêve came to AlbaTech for a full relaunch. We rebuilt the site, the local-search foundation and the review engine together, and the treatments people actually search for now surface the business.
- Search: med spa troy
- Market: Troy, Michigan
- Result: first web result
- First web result under the map, and it holds that spot every time we check
- In the map pack too, highest rated of the three at 5.0 from 111 reviews
- Also in the pack for botox troy and laser hair removal troy
Result two
Our own studio, first for “microblading Michigan”.
Fine Strokes is our own studio. We built the website and the local search setup around the service customers actually search for. We ran the method on our own business before we sold it to anyone.
- Search: microblading Michigan
- Market: Birmingham, Michigan
- Result: first position shown
30 minutes with Ervin · Ranked fix list · No contract
What’s included
Three pieces of local marketing, bought one at a time or together.
A single build, local SEO or website, runs $2,500 to $8,000 and up. The full Foundation package, all four pillars, is $12,000 to $17,500.
Local search
A finished Google profile, consistent listings and a page per service and town. Michigan local SEO.
A site that converts
Clear services, real photos, reviews and one obvious way to call. Conversion-ready websites.
The rules
Three rules for local marketing.
They cost us easy work, and we keep them anyway.
- Order
Found before advertised
A finished profile and a working site come before paying for clicks.
- Tracking
Counted or it doesn’t run
Every call and form tracked, so each dollar has a job to show for it.
- Honesty
No rebuild you don’t need
About 1 in 5 of the sites we review end with us telling the owner not to rebuild.
The local receipt
Michigan owners search for local help, and this site shows up near the top.
This site’s Search Console shows local business owners looking for exactly this. “seo services for local businesses in michigan” put us at 11.7, and “affordable seo services in michigan for local businesses” at 14. Page two, close to the top, with the rebuild aimed at page one.
- “seo services for local businesses in michigan”: 3 impressions, position 11.7
- “affordable seo services in michigan for local businesses”: 2 impressions, position 14
- “local business marketing experts”: 2 impressions, position 33.5
The client proof is in the band above: captured Google results, not described ones.
Fix my marketing leaksThis site’s own Search Console export, unedited.
Common questions
About local business marketing.
How much does local business marketing cost?+
A single build, local SEO or a website, runs $2,500 to $8,000 and up, one time. The full Foundation package is $12,000 to $17,500. You get a fixed number on the call.
What should a local business fix first?+
Usually the Google profile and local search, paired with a site that turns visits into calls. The call tells you which one is leaking most in your case.
How fast will we see more customers?+
Ads can bring leads within weeks. Local SEO builds over months. We set expectations for each channel before you spend anything.
Can we start with one piece?+
Yes. Start with the piece that leaks most and add the others when it makes sense, or build the whole foundation at once.
What we turn down
We’ll tell you what not to buy.
- No ads before the site converts
- No spend without tracking
- No rebuild when the site is fine
- No package picked because it’s easiest to sell
The ownership promise
Built in your name.
Your Google profile, website, ad accounts and analytics are yours from day one. If we stop working together, all of it keeps working.
Local business marketing
By pillar, or by industry.
Michigan local SEO
The local pillar →Michigan web design
The website pillar →Michigan PPC
Ads with tracking first →Contractor marketing
For the trades →Med spa marketing
For clinics →Microblading marketing
For PMU studios →Local business marketing guide
Read it →The Foundation package
All four pillars →One next step
Find out whether you’re losing customers to being found or being picked.
Thirty minutes with Ervin. We look at your Google profile, your website and your tracking, and you leave with a ranked fix list whether you hire us or not.
Fix my marketing leaks