Manufacturing ads · Google and LinkedIn
Manufacturing ads
measured in RFQs, not impressions.
Industrial buyers are few, specific and expensive to reach. An ad budget spent on broad clicks runs out before it finds the engineer who needs your capability. We set up search and LinkedIn campaigns aimed at the processes you want more of, send them to pages built to take an RFQ, and count every inquiry back to the campaign.
Fix my marketing leaks30 minutes with Ervin · Ranked fix list · No contract
- Setup $1,500 to $3,000 per platform
- RFQ tracking before launch
- Ad accounts owned by your company
Where industrial ad budgets go
Clicks from students, job seekers and competitors.
Broad industrial keywords attract everyone curious about the process. Very few of those clicks can send a purchase order.
- 01
Keywords too broad
“CNC machining” buys research traffic. The buyer types the part, material and process.
- 02
No negative keywords
Jobs, training and DIY searches left open, draining spend every day.
- 03
Ads to the homepage
A precise ad lands on a generic page, and the buyer can’t find the capability it promised.
- 04
RFQs never counted
Inquiries arrive by email and phone with no link to the campaign that produced them.
Sound familiar?
You tried Google Ads. It sent tire kickers.
- The ad report
“Four hundred clicks. One RFQ, and it was a student project.”
- Checking the search terms
“Why are we paying for ‘machinist jobs near me’?”
- Later
“Ads don’t work in B2B.”
They work when they’re narrow and measured.
We don’t have a manufacturing ad result to show, and our published PPC proof isn’t industrial either. What we can commit to is the setup: narrow targeting, a landing page per capability, RFQ tracking live before a dollar is spent, and accounts your company owns.
An ad is only as good as the page it lands on.
How a setup runs
Four steps, narrow first.
- 01
A 30-minute call
Your site, your tracking and what an RFQ is worth, with a ranked fix list you keep.
- 02
Pick the capabilities to push
The processes with capacity and margin, not everything the shop can do.
- 03
Track, build pages, launch
RFQ and call tracking, a landing page per capability, then tightly targeted campaigns.
- 04
Prune and document
Search terms reviewed, waste cut, spend moved to what produces RFQs, notes handed over.
Proof, before the pitch
Real evidence should survive an incognito window.
Result one
A Troy med spa we relaunched, already winning its market.
Rêve came to AlbaTech for a full relaunch. We rebuilt the site, the local-search foundation and the review engine together, and the treatments people actually search for now surface the business.
- Search: med spa troy
- Market: Troy, Michigan
- Result: first web result
- First web result under the map, and it holds that spot every time we check
- In the map pack too, highest rated of the three at 5.0 from 111 reviews
- Also in the pack for botox troy and laser hair removal troy
Result two
Our own studio, first for “microblading Michigan”.
Fine Strokes is our own studio. We built the website and the local search setup around the service customers actually search for. We ran the method on our own business before we sold it to anyone.
- Search: microblading Michigan
- Market: Birmingham, Michigan
- Result: first position shown
30 minutes with Ervin · Ranked fix list · No contract
What’s included
Three parts of an industrial ad setup.
Setup runs $1,500 to $3,000 for one platform, or $3,000 to $5,000 and up for two. The ad budget is separate and paid to the platform.
Buyers typing the part
Google campaigns on specific processes and materials, with job and training searches excluded.
The titles that sign POs
Campaigns aimed at engineering and purchasing roles in the industries you serve.
Every RFQ traced
Quote requests and calls tied to the campaign and keyword that produced them.
The rules
Three rules for B2B ad spend.
They make campaigns smaller. They make them count.
- Order
A capability page before an ad
No campaign points at a page that doesn’t answer the buyer’s question.
- Tracking
RFQs counted or it doesn’t launch
If inquiries can’t be traced to the ad, the campaign waits.
- Ownership
Your ad accounts
Billing and history stay with the company, not with us.
The honest receipt
No industrial ad numbers to show. No invented ones either.
This site’s Search Console has no manufacturing searches yet, and we have no manufacturing campaign result to publish. The proof above is organic and from other industries. What this page offers is the setup and the rules, which you can hold us to from day one.
- Manufacturing ad results published: none
- Tracking before spend: required on every campaign
- Ad accounts: registered to your company
When a manufacturer’s campaign gives us a number we can show, it goes here.
Fix my marketing leaksA card of promises you can check, until there’s a result to replace it.
Common questions
About manufacturing ads.
How much does a manufacturing ad setup cost?+
Setup runs $1,500 to $3,000 for one platform, or $3,000 to $5,000 and up for two. The ad budget is separate. You get a fixed setup number on the call.
Google or LinkedIn?+
Google for buyers searching a specific process or part right now. LinkedIn for reaching engineering and purchasing roles who aren’t searching yet. Most shops start with Google.
How do you avoid job-seeker clicks?+
Negative keywords for jobs, training and careers from day one, and a weekly look at the actual search terms early on.
Do we need a better website first?+
Often. An ad can only convert as well as the capability page it lands on, so that gets fixed before spend.
What we turn down
We won’t buy you broad industrial clicks.
- No campaign without RFQ tracking
- No ads to a page with no capabilities on it
- No ad account held in our name
- No invented cost-per-RFQ claims
The ownership promise
The accounts belong to the company.
Google and LinkedIn ad accounts, tracking and the campaign playbook are set up under your business. If we part ways, all of it stays.
Manufacturing marketing
Where ads fit for a manufacturer.
Manufacturing marketing
The full system →Manufacturing web design
Pages ads land on →Manufacturing SEO
Found by process →Michigan PPC
Ads with tracking first →Agency red flags
Before you hire →Conversion-ready websites
Fix, rebuild or leave it →Who owns my website?
Check your accounts →The Foundation package
All four pillars →One next step
Find out whether ads make sense for your shop yet.
A 30-minute call with Ervin. We look at your capability pages, your tracking and any ad spend so far, and you get a ranked fix list, ads or not.
Fix my marketing leaks