Manufacturing marketing · Michigan
Manufacturing digital marketing
for shops that win work on capability, not charm.
An engineer or buyer looking for a supplier wants to know three things fast: what you can make, to what tolerance and certification, and how to send an RFQ. Most manufacturer websites answer none of them on the first screen. We build the site, the search presence and the tracking around that buyer, in your name.
Fix my marketing leaks30 minutes with Ervin · Ranked fix list · No contract
- Single builds $2,500 to $8,000+
- Office in Birmingham, Michigan
- Domain, site and data yours
Where manufacturers lose RFQs online
A brochure site in a market where buyers search by process and part.
Buyers rarely search a company name they don’t know yet. They search a process, a material or a part, then shortlist whoever explains it clearly.
- 01
Capabilities buried
Machines, materials and tolerances hidden in a PDF or missing entirely.
- 02
Certifications nowhere near the top
The quality credentials a buyer needs to qualify you sit on a page nobody finds.
- 03
An RFQ path with friction
A generic contact form with no place for drawings, quantities or deadlines.
- 04
No idea where inquiries came from
RFQs arrive by email and phone, and nothing records which search or referral sent them.
Sound familiar?
The shop is busy with old customers. New ones don’t know you exist.
- At a trade show
“They loved the capability. Said our website didn’t mention it.”
- A lost bid
“They found a shop two states away because it came up first.”
- Later
“Our work comes from relationships. The website doesn’t matter.”
Relationships still start with somebody checking your site.
We don’t have a manufacturing client result to publish, and an earlier version of this page claimed one it couldn’t show. That’s gone. What’s left is the method: capabilities stated plainly, a page for each process, and every RFQ tracked back to its source.
A buyer can’t shortlist a capability you never wrote down.
How it works
Four steps, capability first.
- 01
The 30-minute call
Your site, your search presence and your tracking reviewed, and a ranked fix list you keep.
- 02
Write down what you make
Processes, materials, equipment, tolerances, industries and certifications, in the buyer’s terms.
- 03
Build the pieces in order
The site and RFQ path first, then search, then ads if the numbers justify them.
- 04
Track and hand over
Every RFQ tied to its source, and every account and login documented in your name.
Proof, before the pitch
Real evidence should survive an incognito window.
Result one
A Troy med spa we relaunched, already winning its market.
Rêve came to AlbaTech for a full relaunch. We rebuilt the site, the local-search foundation and the review engine together, and the treatments people actually search for now surface the business.
- Search: med spa troy
- Market: Troy, Michigan
- Result: first web result
- First web result under the map, and it holds that spot every time we check
- In the map pack too, highest rated of the three at 5.0 from 111 reviews
- Also in the pack for botox troy and laser hair removal troy
Result two
Our own studio, first for “microblading Michigan”.
Fine Strokes is our own studio. We built the website and the local search setup around the service customers actually search for. We ran the method on our own business before we sold it to anyone.
- Search: microblading Michigan
- Market: Birmingham, Michigan
- Result: first position shown
30 minutes with Ervin · Ranked fix list · No contract
What’s included
Three pieces of a manufacturer’s foundation.
Single builds run $2,500 to $8,000 and up. All four pillars together, the Foundation package, is $12,000 to $17,500.
A capabilities site with an RFQ path
What you make, how well, and a quote request that takes drawings. Manufacturing web design.
Paid reach, once it converts
Search and LinkedIn campaigns aimed at buyers, tracked to the RFQ. Manufacturing ads.
The rules
Three rules for manufacturing marketing.
They cost us easy work, and we keep them anyway.
- Proof
No result we can’t show
No invented case study, no borrowed ranking claim, on this page or yours.
- Order
The RFQ path before ads
Paid clicks to a site that can’t take a drawing just cost more.
- Honesty
No rebuild you don’t need
About 1 in 5 of the sites we review end with us telling the owner not to rebuild.
The honest receipt
No manufacturing searches for this site yet, and no borrowed story.
Our Search Console shows zero searches naming manufacturing for this site over 90 days. That’s the real starting point, and we’d rather publish it than repeat the unproven ranking claim this page used to make. The proof we can show is above: captured Google results for our own studio and a client relaunch, neither of them a manufacturer.
- Manufacturing searches for this site, 90 days: 0
- Manufacturing client results published: none yet
- Claims removed from the old page: 1 unproven “#1” story
When a manufacturer gives us a number we can show, it replaces this card.
Fix my marketing leaksHonest zeros. Every number here is checkable.
Common questions
About manufacturing digital marketing.
What does manufacturing marketing cost?+
Single builds, a website or search, run $2,500 to $8,000 and up. The full Foundation package is $12,000 to $17,500. You get a fixed number on the call.
Have you worked with manufacturers?+
We don’t have a manufacturing result to publish yet, so we won’t claim one. The method is the same one behind the results we do show: clear pages, a working inquiry path and tracking.
Our work comes from referrals. Why bother?+
Referrals check your site before they call. A clear capabilities page helps the referral close, and search adds buyers who’ve never heard of you.
Where should we start?+
Usually the website and RFQ path, because search and ads only pay off once a buyer can qualify you and send a quote request easily.
What we turn down
No invented B2B success story.
- No case study we can’t show you
- No ads before the RFQ path works
- No spend without inquiry tracking
- No site you can’t take with you
The ownership promise
Your site, your buyer data.
Domain, website, ad accounts, analytics and every RFQ record stay with your company. If we part ways, nothing gets held back.
Manufacturing marketing
The manufacturing pages, and the pillars behind them.
Manufacturing web design
Capabilities and RFQs →Manufacturing SEO
Found by process →Manufacturing ads
Reach buyers →Michigan web design
The website pillar →Michigan local SEO
The local pillar →Michigan PPC
Ads with tracking first →Who owns my website?
Check your accounts →The Foundation package
All four pillars →One next step
Find out what a buyer sees on your site in ten seconds.
Thirty minutes with Ervin. We look at your website, your search presence and how RFQs reach you, and you leave with a ranked fix list whether you hire us or not.
Fix my marketing leaks