Marketing coaching · Michigan
Marketing coaching Michigan
owners use to build it themselves.
Some owners don’t want the foundation built for them. They want to know how to build it. Coaching is the same playbook we use on the Foundation Package, taught 1-on-1 across six areas, with you doing the work between calls and me checking it.
Fix my marketing leaks30 minutes with Ervin · Ranked fix list · No contract
- 1-on-1, across six areas
- The skill stays in-house
- Office at 33277 Woodward Ave
Where do-it-yourself marketing stalls
You can learn all of it online. Nobody tells you the order.
Owners who build their own marketing are rarely short on effort. They’re short on someone who’s done it, saying what comes first and what to skip.
- 01
Tactics in the wrong order
Ads before the site converts, and blog posts before the Google profile is even finished.
- 02
Advice built for someone else
A course made for a national brand, applied to a shop in Troy.
- 03
Nobody checks the work
The profile gets set up and the page gets written, and nobody tells you what’s wrong with either.
- 04
Momentum dies in week three
The to-do list survives. The foundation never gets finished.
Sound familiar?
You’ve watched the video and still didn’t know what to do Monday.
- Sunday night
“Forty tabs of Google profile tips. Which ones actually matter?”
- After the webinar
“Great. So do I start with the website or the ads?”
- Month two
“A half-built site, a profile I think is right, and no way to check.”
- Later
“Maybe I should just hire it out.”
Hire it out, or get coached through it. Both work. Guessing doesn’t.
Coaching and the Foundation Package use the same playbook. The difference is who holds the wrench. The Foundation Package hands you a finished system for $12,000 to $17,500. Coaching builds the skill inside your business, so you or your team can run it forward.
It’s not an easy program. You do the work, and I check it.
How coaching works
Five steps, and the building happens between calls.
- 01
The 30-minute call
We look at your website, your local search and your tracking, and you leave with a ranked fix list whether or not you sign up.
- 02
Your coaching roadmap
We audit where your marketing stands today and build your coaching roadmap across the six areas.
- 03
Coached builds
You do the work between calls. I review it, correct course and explain why, so the skill sticks.
- 04
Accountability
Regular check-ins keep it moving, so the foundation gets built instead of staying on a list.
- 05
Handoff to you
By the end you own the playbook and the skill, and your team can run the foundation in-house.
Proof, before the pitch
Real evidence should survive an incognito window.
Result one
A Troy med spa we relaunched, already winning its market.
Rêve came to AlbaTech for a full relaunch. We rebuilt the site, the local-search foundation and the review engine together, and the treatments people actually search for now surface the business.
- Search: med spa troy
- Market: Troy, Michigan
- Result: first web result
- First web result under the map, and it holds that spot every time we check
- In the map pack too, highest rated of the three at 5.0 from 111 reviews
- Also in the pack for botox troy and laser hair removal troy
Result two
Our own studio, first for “microblading Michigan”.
Fine Strokes is our own studio. We built the website and the local search setup around the service customers actually search for. We ran the method on our own business before we sold it to anyone.
- Search: microblading Michigan
- Market: Birmingham, Michigan
- Result: first position shown
30 minutes with Ervin · Ranked fix list · No contract
What we cover
Six areas: the whole foundation, coached.
The same six areas we build on the Foundation Package, taught in the order they pay off.
Website and conversion
Structure pages around the customer’s decision, the principles behind a conversion-ready website.
Local SEO and your Google profile
Set up and tune your profile, citations and schema, coached from our local SEO playbook.
Ads and tracking
Build Google and Meta campaigns with conversion tracking, so you spend on leads, not clicks.
Content and voice
Write pages that rank and still sound like you, not like a template.
Systems and automation
Put the right tools in place so the foundation runs without you babysitting it.
AI visibility
Keep your business details clear and consistent everywhere AI assistants read them.
The rules
Three rules for every coaching client.
They cost us easy work, and we keep them anyway.
- Order
The site before the ads
Ads pointed at a site that can’t convert burn the budget, so the site gets fixed first.
- Work
You build between calls
Coaching only works if the building happens. I review your work; I don’t do it for you.
- Honesty
Coaching isn’t for everyone
If you don’t have time to build between calls, the done-for-you Foundation Package is the better buy, and we’ll say so.
Your first homework
Four checks to run before the first call.
There are no coaching client results on this page, because we only publish numbers we can show you. Here’s what we’d have you check first instead.
- Load your site on your phone, off WiFi
- Search your main service and your town
- Tap the phone number on your own site
- Send yourself your own contact form
Fail any of these and you already know where coaching starts.
Fix my marketing leaksEvery coaching roadmap starts with whichever of these fails first.
Common questions
About marketing coaching in Michigan.
Who should get marketing coaching?+
Michigan business owners, or their in-house marketer, who want to build the foundation themselves with someone checking the work. If you have time to do the work between calls, coaching builds skill that stays in your business.
How is coaching different from the Foundation Package?+
Same playbook, different delivery. Coaching teaches you to build it; the Foundation Package is the done-for-you build at $12,000 to $17,500. Coaching costs less up front and keeps the skill in-house.
What does marketing coaching cost?+
It depends on how hands-on you want it. You get the exact number on the call, before anything starts.
Do I need marketing experience to start?+
No. Coaching starts from wherever your marketing stands and walks through each area in order. You bring the time to do the work; we bring the playbook.
Can I switch to done-for-you later?+
Yes. It’s the same foundation either way, so anything you built in coaching carries over.
Is this right for a business that’s just getting started?+
Not yet. If you’re just getting started and capital is tight, or you want something cheap and quick, we’re not the right call, and there are people who serve those needs well. What we build is for owners who already treat marketing as a budgeted line item and want it spent where it compounds.
What we turn down
We won’t coach you into busywork.
- No tactics before the foundation
- No generic course dressed up as coaching
- No doing the work for you and calling it coaching
- No contract you can’t walk away from
The ownership promise
No hostage accounts. No mystery handoff.
Your website, accounts, analytics, data and documentation stay in your name. Everything you build in coaching is yours.
The playbook
The foundation you’ll be coached on.
One next step
Find out where your foundation starts.
Thirty minutes with Ervin. We look at your website, your local search and your tracking, and you leave with a ranked fix list whether or not you hire AlbaTech.
Fix my marketing leaks