Med spa ads · Google and Meta
Med spa ads
that book high-value treatments.
Discount ads bring discount patients. We build Google and Meta campaigns for the treatments and memberships with margin, send each one to a page built to book, and track every consult, so you know what a new patient actually costs.
Fix my marketing leaks30 minutes with Ervin · Ranked fix list · No contract
- Tracking live before the first dollar
- The ad budget stays on your own card
- Metro Detroit, office in Birmingham
Where ad budgets leak
Ad money that buys clicks instead of consults.
It’s easy to fill a Saturday with bargain hunters who never come back. The hard part is patients who book full-price treatments and return, and the spend leaks at four points on the way.
- 01
Discounts as the offer
Promos pull patients who shop on price and don’t rebook.
- 02
Ads to the homepage
A click on a filler ad lands on a page about everything, and the patient leaves.
- 03
No tracking on calls and forms
Clicks get reported. Consults don’t, so nobody knows what a patient costs.
- 04
A budget spread too wide
The ads show across the metro instead of the towns your patients drive from.
Sound familiar?
You’re paying for ads. You can’t say what they booked.
- The monthly invoice
“Spend went up again. So did the clicks, apparently.”
- Friday at the front desk
“She booked from an ad? Which one?”
- After the promo
“The deal filled the week. They’re not coming back at full price.”
- Later
“Maybe ads just don’t work for a clinic like ours.”
Ads work when they can be measured.
Without call and form tracking, the report shows clicks and the invoice shows spend, and nothing connects either one to a booked consult. Fix that first, then point the budget at the treatments with margin.
Track the consult before you spend the dollar.
How it works
Five steps, in this order.
- 01
Audit the account you have
The conversions column, the location setting, the search terms and where the ads land, checked before anything changes.
- 02
A scoped campaign plan
Google, Meta or both, with budgets matched to the consults you need and a real number for the work, not a percentage of spend.
- 03
Tracking and landing pages first
Call and form tracking goes live, and each campaign gets a page built for it, before the first dollar of spend.
- 04
Launch for the treatments with margin
Campaigns built around memberships and higher-margin treatments, with creative from your real results, inside the platforms’ rules for aesthetics ads.
- 05
Manage it, or hand it over
Monthly search-term reviews, negatives and budget moves toward what books consults, or the setup handed to you to run yourself.
Proof, before the pitch
Real evidence should survive an incognito window.
Result one
A Troy med spa we relaunched, already winning its market.
Rêve came to AlbaTech for a full relaunch. We rebuilt the site, the local-search foundation and the review engine together, and the treatments people actually search for now surface the business.
- Search: med spa troy
- Market: Troy, Michigan
- Result: first web result
- First web result under the map, and it holds that spot every time we check
- In the map pack too, highest rated of the three at 5.0 from 111 reviews
- Also in the pack for botox troy and laser hair removal troy
Result two
Our own studio, first for “microblading Michigan”.
Fine Strokes is our own studio. We built the website and the local search setup around the service customers actually search for. We ran the method on our own business before we sold it to anyone.
- Search: microblading Michigan
- Market: Birmingham, Michigan
- Result: first position shown
30 minutes with Ervin · Ranked fix list · No contract
What’s included
Six pieces of an ad account you can measure.
Every piece exists so you can see what a new patient costs.
Patients, not bargain hunters
Searches and audiences for the treatments you want to sell, in the towns your patients come from.
A page built for each campaign
A consult page, not your homepage, so the click turns into a booking.
Memberships and premium treatments
Campaigns built around what pays, not race-to-the-bottom discounts.
Cost per consult on every campaign
Calls and forms counted, so you see what each consult costs, not just clicks.
Ads built from your results
Creative from your real before-and-afters and offers, inside Google’s and Meta’s rules for aesthetics ads.
Your account, your card
The ad accounts stay in your name, and the budget goes straight to the platform from your own card.
Setup, management or consulting
What you’re actually buying.
Ad agencies use these words like they mean the same thing. They don’t, so here’s how we separate them.
- Setup
The one-time build
Account structure, campaigns, audiences, ad copy, conversion and call tracking, and the page the ads point at.
- Management
The monthly work
Reading search terms, adding negatives, moving budget toward what books consults, and reporting cost per consult.
- Consulting
A second set of eyes
For clinics that already run ads: an audit of the account and a ranked fix list you can work through in-house.
The cost of leaving it
Run your own numbers.
$1,500 a month in ads with no conversion tracking is $18,000 a year on autopilot. If nobody can tell you which half of it booked consults, $9,000 of that bought a guess.
- Clicks go up, and the invoice goes up with them
- The budget spreads across the metro instead of the towns your patients drive from
- Google’s automation spends the full budget whether or not it works
- Nobody can say which dollar booked a patient
Burned by an agency that ran your ads and never showed you a consult count? Start with an audit of the account you already have.
Fix my marketing leaksIf the account can’t answer these, neither can whoever runs it.
Common questions
About med spa ads.
How much do med spa ads cost to set up?+
The one-time setup runs $1,500 to $3,000 for a single platform, or $3,000 to $5,000 and up for Google and Meta together, with the ad budget separate. Ongoing management gets scoped to your account on the call: a real number, not a percentage surprise.
How much should we spend on ads?+
Start with a test budget set against a real cost-per-consult target, then scale only what’s profitable. You get a clear number on the call.
Google or Meta ads?+
Search ads catch patients already researching a treatment. Meta builds demand with your results and retargets the people who looked. Often the answer is a mix, and we recommend the split for your clinic.
Can you run aesthetics ads within the platforms’ rules?+
Yes. The creative is built from your real results and offers, inside Google’s and Meta’s advertising rules for aesthetics and health.
Do we need a good website first?+
It helps enormously. Ads convert only as well as the page they land on, which is why each campaign gets its own page, and why we pair ads with med spa website design.
Is this right for a business that’s just getting started?+
Not yet. If you’re just getting started and capital is tight, or you want something cheap and quick, we’re not the right call, and there are people who serve those needs well. What we build is for owners who already treat marketing as a budgeted line item and want it spent where it compounds.
What we turn down
We won’t launch ads at a site that can’t convert.
- No ads pointed at a page that can’t turn a click into a lead
- No campaign without conversion tracking
- No percentage-of-spend pricing surprises
- No recommendation based on the easiest service to sell
The ownership promise
No hostage accounts. No mystery handoff.
Your ad accounts, website, analytics, data and documentation stay in your name. The ad budget goes straight to the platform from your own card, and if we stop working together, nothing gets held over you.
The med spa system
Ads are one piece. Here are the others.
Med spa marketing
The full system →Med spa SEO
Win the map pack →Med spa website design
Earn the consult →Michigan PPC
Ads with tracking first →Marketing without Groupon
Keep your margins →Agency not delivering?
Run the test →The Foundation package
All four pillars →AI Visibility
Does AI name your clinic? →One next step
Find out what your ads are actually booking.
Thirty minutes with Ervin. We look at your website, your local search and your tracking, and you leave with a ranked fix list whether or not you hire AlbaTech.
Fix my marketing leaks