Content marketing · Michigan
Michigan content marketing agency
work where every page has a job.
A blog post a week, written because someone said content matters, rarely brings in a customer. A page written for a search a buyer actually types, linked to the service it supports, can. We plan content around what your customers search, write it in your voice and track which pages bring in calls.
Fix my marketing leaks30 minutes with Ervin · Ranked fix list · No contract
- Written for searches, not word counts
- A fixed scope and price up front
- Every page published on your site
Where content budgets go
Two years of blog posts. Nobody can name a customer they brought in.
Content without a plan becomes a schedule. The schedule gets met, the posts go up, and the phone doesn’t notice.
- 01
Topics nobody searches
Company news and generic tips, when buyers are typing specific questions and services.
- 02
Posts that don’t link to anything
No path from the article to the service page, so readers never become leads.
- 03
A voice that isn’t yours
Generic copy that could sit on any competitor’s site.
- 04
No measurement past traffic
Page views reported, calls and forms from content never counted.
Sound familiar?
The content calendar is full. The pipeline isn’t.
- Approving another post
“‘Five tips for spring.’ Who’s this even for?”
- The monthly report
“Traffic’s up. Leads are flat. Great.”
- Later
“Content marketing doesn’t work in our industry.”
Content without a job doesn’t work anywhere.
The content we point to is our own. Fine Strokes, our studio, runs 168 pages, about 103 of them written for one service in one city. When its titles were rewritten to match what clients search, its click-through rate went from 0.51% to 1.15% at the same rankings.
Write for the search, then link to the sale.
How it works
Four steps from keyword to lead.
- 01
A 30-minute call
Your site, your search presence and what content exists, with a ranked fix list you keep.
- 02
Plan by search and service
What buyers type, which service each page supports, and what to fix before writing anything new.
- 03
Write it in your voice
Pages built from interviews with you, specific to your market, with titles written for the click.
- 04
Link, publish, measure
Every page linked to its service and tracked for calls and forms, not just views.
Proof, before the pitch
Real evidence should survive an incognito window.
Result one
A Troy med spa we relaunched, already winning its market.
Rêve came to AlbaTech for a full relaunch. We rebuilt the site, the local-search foundation and the review engine together, and the treatments people actually search for now surface the business.
- Search: med spa troy
- Market: Troy, Michigan
- Result: first web result
- First web result under the map, and it holds that spot every time we check
- In the map pack too, highest rated of the three at 5.0 from 111 reviews
- Also in the pack for botox troy and laser hair removal troy
Result two
Our own studio, first for “microblading Michigan”.
Fine Strokes is our own studio. We built the website and the local search setup around the service customers actually search for. We ran the method on our own business before we sold it to anyone.
- Search: microblading Michigan
- Market: Birmingham, Michigan
- Result: first position shown
30 minutes with Ervin · Ranked fix list · No contract
What’s included
Three kinds of content with a job to do.
Content is scoped by how many pages you need and how much exists already. You get the plan and a fixed price on the call before anything is written.
A page for each thing you sell
Written for the search that buys it, in each place you serve.
Answers buyers look for
Long-form pages on the questions customers ask before they call, linked to the service.
Rewrites for the click
Existing pages retitled to match searches, often the fastest win on a site that already ranks.
The rules
Three rules for content we write.
They make us write less. What we write works harder.
- Purpose
No page without a search
If nobody types it, we don’t write it.
- Voice
Sounds like you
Built from your words, so a customer who calls hears the same business.
- Honesty
No invented expertise
No made-up statistics, fake case studies or borrowed credentials.
Our own studio’s receipt
Pages written for real searches, measured in Search Console.
Fine Strokes’ first full read after its pages were rebuilt showed 113 clicks and 13,956 impressions in 28 days, before rankings caught up. The gain came from pages and titles written for what clients search. That’s the whole idea of content with a job.
- 168 pages, about 103 for one service in one city
- 13,956 impressions and 113 clicks in 28 days
- Click-through rate: 0.51% to 1.15% after title rewrites
Our studio’s numbers, labeled as ours. No client content results are claimed here.
Fix my marketing leaksFine Strokes is ours. We ran the method on our own money first.
Common questions
About hiring a Michigan content marketing agency.
What does content marketing cost?+
It depends on how many pages you need and how much already exists. We scope the plan on the call and give you a fixed price before anything is written.
Do you write blog posts?+
When a post answers something buyers search and links to a service, yes. Often the bigger win is service pages and title rewrites on content you already have.
Will it sound like us?+
It should. We build each page from your own answers and approve the voice with you before scaling up.
How do we know it’s working?+
Calls and forms tracked from each page, plus Search Console for impressions and clicks, so content gets judged by leads.
What we turn down
No content for the sake of a calendar.
- No posts written for nobody’s search
- No invented stats or case studies
- No mass-produced filler
- No content published anywhere but your site
The ownership promise
Every word is yours.
Pages, drafts, the content plan and Search Console live on your site and in your accounts. Stop working with us and all of it stays published.
Content and search
Where content fits in the foundation.
Michigan local SEO
The local pillar →Local SEO guide
Content with a job →Google Business Profile guide
Read it →Local business marketing guide
Read it →Fine Strokes case study
Our own studio →AI visibility
Content AI can quote →Conversion-ready websites
Fix, rebuild or leave it →The Foundation package
All four pillars →Business marketing consultant
The full marketing foundation →Grand Rapids marketing agency
The full marketing foundation →Ann Arbor marketing agency
The full marketing foundation →Kalamazoo marketing agency
The full marketing foundation →One next step
Find out which pages you already have could work harder.
Thirty minutes with Ervin. We look at your site, your search presence and your tracking, and you leave with a ranked fix list, new content or not.
Fix my marketing leaks