Birmingham, Michigan · Since 2016
Michigan PPC management
that buys leads, not clicks.
Most Michigan PPC accounts leak budget into clicks that never turn into customers. We build Google and Meta campaigns wired to real tracking and a page that converts, so every dollar gets measured against leads.
Fix my marketing leaks30 minutes with Ervin · Ranked fix list · No contract
- Setup from $1,500, ad budget separate
- Cost per lead, not cost per click
- You own the ad accounts
Why PPC budgets leak
Michigan PPC should be measured in leads, not impressions.
Clicks go up, the invoice goes up, and nobody can say which dollar produced a customer. That’s how Michigan businesses end up deciding ads don’t work.
- 01
No conversion tracking
Nobody can say which campaign produced a call, so the budget follows clicks instead of customers.
- 02
Ads sent to the homepage
The click lands on a page built for everyone, and the visitor leaves without calling.
- 03
Targeting set to “Detroit, MI”
The budget spreads across the whole metro when your real service radius is a fraction of it.
- 04
Nobody in the account
An account left alone for a quarter gets more expensive as competitors move and Google’s automation spends the full budget.
Sound familiar?
You’ve stared at the ad invoice and wondered.
- The monthly report
“Nineteen hundred clicks. Great. How many of them called?”
- The account rep’s call
“They want the budget raised again. Nobody can tell me what the last raise did.”
- Looking at the settings
“Our ads show up in Ann Arbor. We don’t work in Ann Arbor.”
- Later
“Maybe ads just don’t work for a shop like mine.”
Ads work. Ads nobody measures just can’t prove it.
When every campaign reports leads and cost per lead, the argument about clicks is over. You keep what pays and cut what doesn’t.
An ad account nobody measures is a slot machine with your card in it.
Setup, management or consulting
What “PPC management” actually means, month to month.
“PPC management,” “Google Ads management” and “PPC consulting” get used like they mean the same thing, and that vagueness is where most of the money goes missing. Here’s how we separate them, so you can tell what you’re buying, from us or from anyone else.
- Setup
The one-time build
Account structure, campaigns, keyword and negative lists, audiences, ad copy, conversion and call tracking, and the landing page the ads point at. This is the part that decides whether the account can ever be measured.
- Management
The monthly work
Reading the search terms, adding negatives, moving budget toward what produces leads, testing ads, pausing what’s dead, and reporting leads and cost per lead. An account left alone for a quarter reliably gets more expensive.
- Consulting
A second set of eyes
For businesses that already run ads, often in-house. We audit the account, document what’s leaking, and hand you a ranked fix list you can work through yourself. No retainer.
Proof, before the pitch
Real evidence should survive an incognito window.
Result one
A Troy med spa we relaunched, already winning its market.
Rêve came to AlbaTech for a full relaunch. We rebuilt the site, the local-search foundation and the review engine together, and the treatments people actually search for now surface the business.
- Search: med spa troy
- Market: Troy, Michigan
- Result: first web result
- First web result under the map, and it holds that spot every time we check
- In the map pack too, highest rated of the three at 5.0 from 111 reviews
- Also in the pack for botox troy and laser hair removal troy
Result two
Our own studio, first for “microblading Michigan”.
Fine Strokes is our own studio. We built the website and the local search setup around the service customers actually search for. We ran the method on our own business before we sold it to anyone.
- Search: microblading Michigan
- Market: Birmingham, Michigan
- Result: first position shown
30 minutes with Ervin · Ranked fix list · No contract
What’s included
Michigan PPC management: what you get.
Search ads for demand that already exists, Meta for reach and retargeting, and tracking on every campaign before a dollar gets scaled. Setup runs $1,500 to $3,000 for one platform, ad budget separate, and ongoing management gets a real number on the call.
Cost per lead on every campaign
Calls and forms counted, not just clicks.
Call tracking and form tracking wired in before launch, so every lead traces back to the campaign and the dollar that drove it.
- Call tracking
- Form conversions
- Cost per lead by campaign
- Search Console and analytics
Tight targeting
Your real service area, not a metro label.
Keywords, audiences and locations set to where your customers actually are, with negative keywords keeping the budget off searches you’d never want.
- Radius and suburb targeting
- Negative keyword lists
- Audiences that match buyers
- Bids that follow what converts
Built to convert
Ads land on a page made for that ad.
Not your homepage. A dedicated page with one offer, one next step and the proof next to it, so a click has somewhere to go.
- One page per offer
- Click-to-call up top
- Short forms that work
- Proof beside the claim
Plain reporting, constant tuning
Leads and cost per lead, in plain English.
No vanity dashboards. Every month you see what produced leads, what got cut and where the next dollar goes.
- Monthly lead report
- Search terms reviewed
- Budget moved to what works
- Ads tested and replaced
How it works
How our PPC management actually runs.
Clicks start the day the ads go live. Useful data takes a few weeks, and the first month is mostly about cutting what doesn’t convert.
- 01
PPC audit and goals
We review any current ads and set a real cost-per-lead target for your business.
- 02
Campaign plan
A scoped Google or Meta plan, or both, with budgets matched to the leads you need.
- 03
Build and launch
Campaigns, audiences, creative and a landing page, built with tracking wired in.
- 04
Track every lead
Conversion tracking, so every lead is tied to the dollar that drove it.
- 05
Tune and scale
Ongoing optimization to lower cost per lead and scale what works.
The cost of leaving it
Run your own numbers.
$1,500 a month in ads with no conversion tracking is $18,000 a year on autopilot. If nobody can tell you which half of it produced leads, $9,000 of that bought a guess.
- Clicks go up, and the invoice goes up with them
- The budget spreads across the metro instead of your service area
- Google’s automation spends the full budget whether or not it works
- Nobody can say which dollar produced a customer
Burned by an agency that ran your ads and never showed you a lead count? Start with an audit of the account you already have.
Fix my marketing leaksIf the account can’t answer these, neither can whoever runs it.
Detroit and Metro Detroit PPC
Running Google Ads in the Detroit market is its own problem.
We build Detroit campaigns by radius and by suburb, not by metro label. Location targeting goes where your customers are, bids follow the ZIP codes that convert, and reporting breaks the market out so you can see which parts pay for themselves.
- Geography
It’s not one market
Detroit is ringed by suburbs, from Royal Oak, Troy and Birmingham to Warren, Livonia and Dearborn, and that’s where most of the region lives, shops and hires.
- Cost
Clicks cost more
National brands and franchise groups bid on the same metro, which pushes up what every click costs.
- Spread
Budgets drift wide
A campaign set to “Detroit, MI” and left alone can spread across a 50-mile area when your real radius is closer to 15.
- Seasons
The calendar moves it
Home services surge in spring and drop in deep winter, cosmetic work spikes before the holidays, and anything automotive moves with plant schedules.
What we turn down
We won’t launch ads at a site that can’t convert.
- No ads pointed at a page that can’t turn a click into a lead
- No campaign without conversion tracking
- No percentage-of-spend pricing surprises
- No recommendation based on the easiest service to sell
The ownership promise
No hostage accounts. No mystery handoff.
Your ad accounts, website, analytics, data and documentation stay in your name. The ad budget goes straight to the platform from your own card, and if we stop working together, nothing gets held over you.
Common questions
About PPC management in Michigan.
Do you handle PPC management for Detroit and Metro Detroit businesses?+
Yes, Detroit proper and the whole metro: Royal Oak, Troy, Birmingham, Warren, Sterling Heights, Southfield, Livonia, Dearborn and out to Ann Arbor. We’re based in Birmingham, on Woodward. Detroit campaigns get built by radius and suburb instead of one “Detroit, MI” target, because that setting alone is the most common reason a Detroit ad budget underperforms.
What’s the difference between PPC management and a one-time Google Ads setup?+
Setup is the one-time build: account structure, keywords, negatives, audiences, ad copy, conversion and call tracking, and the landing page. Management is the monthly work: search-term review, negative keywords, budget shifts, bid adjustments, ad testing and lead reporting. You can buy the setup and run it yourself, and plenty of our clients do, calling us for a periodic audit instead of a retainer.
Can you just audit the Google Ads account we already have?+
Yes. That’s the consulting track: we review the account, document exactly where budget is leaking, and give you a ranked fix list you can work through in-house. No retainer, and no need to hand over the account.
Are you a PPC agency, a PPC company, or consultants?+
Whichever label you searched, the work is the same: we’re a small Michigan PPC company in Birmingham that sets up, manages and audits Google and Meta accounts. No layers of account managers. The person on your call is the person in the account.
What does PPC setup and management cost?+
The one-time setup runs $1,500 to $3,000 for a single platform, or $3,000 to $5,000 and up for Google and Meta together, with the ad budget separate. Ongoing management gets scoped to your account on the call: a real number, not a percentage surprise.
How much should I spend on ads?+
Most businesses start with a test budget set against a real cost-per-lead target, then scale only what’s profitable. You get a clear number on the call.
Google Ads or Facebook ads?+
Search ads catch demand that already exists. Meta builds it and retargets it. Often the answer is a mix, and we recommend the split for your market.
How is this different from boosting posts?+
A boosted post has loose targeting, no landing page and no tracking. Real PPC fixes all three, which is why it produces leads where boosts don’t.
Will I know my cost per lead?+
Yes. Call and form tracking shows your real cost per lead, not just clicks.
Do I need a good website first?+
It helps enormously. Ads convert only as well as the page they land on, which is why we pair PPC with a conversion-ready website.
Where this fits
The rest of the foundation, and the reading.
Ad launch and setup
The ads pillar →Google Ads vs SEO
Where to spend first →Stop wasting Google Ads budget
Read it →Conversion-ready websites
Website pillar →Detroit SEO
Organic search →AI visibility
AI visibility pillar →The Foundation Package
All four pillars →Burned by an agency?
The rescue guide →One next step
Let’s scope your Michigan PPC campaign.
Thirty minutes with Ervin. We look at your website, your local search and your tracking, and you leave with a ranked fix list whether or not you hire AlbaTech.
Fix my marketing leaks