Microblading marketing · PMU studios
Microblading marketing
that keeps your calendar full.
Your work is on Instagram. Your next client is on Google, typing “microblading near me”. We build the site, the map pack spot and the ads that turn that search into a booked brow appointment, and we ran it on our own studio in Birmingham first.
Fix my marketing leaks30 minutes with Ervin · Ranked fix list · No contract
- Fine Strokes, our own studio, first for microblading Michigan
- Everything built in your name
- Office at 33277 Woodward Ave
Where brow studios leak
Great brows on Instagram. Nobody finds you on Google.
A client looking for a brow artist searches, scans the map, checks the reviews and books. A studio loses that client at four points, and none of them are about how good the work is.
- 01
Instagram as the whole plan
Your followers already know you. The client searching today doesn’t follow anyone yet.
- 02
Not in the map pack
Search “microblading near me” and three studios sit above everything else. Fourth place is a scroll away.
- 03
A portfolio with no path to book
Beautiful photos, no prices and no button, so the client messages someone else.
- 04
Reviews that stall
No steady way to ask, so the studio with the newer reviews gets the booking.
Sound familiar?
You’re booked through Saturday. Next week is wide open.
- Sunday night
“Three open slots next week. Time to post a before-and-after and hope.”
- Searching yourself
“Microblading near me. There’s the new studio. Where are we?”
- A DM at 11pm
“How much for brows? Again.”
- Later
“Maybe I need to run a promo.”
Posting more won’t fill it. Being found will.
Fine Strokes, our own studio, sits first for microblading Michigan in the result we captured. When we rebuilt its pages and rewrote its titles, clicks a day went from 2.18 to 6.91 in the first eleven days, without a better ranking.
Talent fills the chair once. Being found fills the calendar.
How it works
Five steps, in this order.
- 01
The 30-minute call
We look at your website, your Google profile and your tracking, and you leave with a ranked fix list whether or not you hire us.
- 02
A scoped plan with a fixed number
What’s costing you bookings gets fixed first, and you get a real number for it. No retainer creep.
- 03
The foundation, built in order
Website, local SEO and ads, built so each one makes the next work harder.
- 04
Launch with tracking
Call and form tracking wired in at launch, so every booking is measurable.
- 05
Grow it, or run it yourself
Keep us for ongoing growth, or take the documentation and run it forward. Either way, it’s in your name.
Proof, before the pitch
Real evidence should survive an incognito window.
Result one
A Troy med spa we relaunched, already winning its market.
Rêve came to AlbaTech for a full relaunch. We rebuilt the site, the local-search foundation and the review engine together, and the treatments people actually search for now surface the business.
- Search: med spa troy
- Market: Troy, Michigan
- Result: first web result
- First web result under the map, and it holds that spot every time we check
- In the map pack too, highest rated of the three at 5.0 from 111 reviews
- Also in the pack for botox troy and laser hair removal troy
Result two
Our own studio, first for “microblading Michigan”.
Fine Strokes is our own studio. We built the website and the local search setup around the service customers actually search for. We ran the method on our own business before we sold it to anyone.
- Search: microblading Michigan
- Market: Birmingham, Michigan
- Result: first position shown
30 minutes with Ervin · Ranked fix list · No contract
What’s included
Six pieces, built around how clients pick a brow artist.
Portfolio, reviews, trust and a clear price: the four things a client checks before booking.
A booking-first site
Your portfolio and reviews up front, prices a client can see, and a booking button on every service page.
Found for microblading near me
Your Google Business Profile and a page for each service, so new clients find you, not the studio across town.
Ads that fill slow weeks
Meta and Google campaigns you switch on when the calendar has gaps and off when you’re full.
A review engine
A simple ask your clients actually answer, so the reviews that decide the next booking keep coming.
Every booking counted
Call and form tracking, so you know which search or ad booked the appointment.
Yours from day one
Built, documented and handed over in your name. Keep us for management or run it yourself, with no lock-in.
The rules
Three rules we keep for every studio.
We ran them on our own studio before we ran them on anyone else’s.
- Proof
Our own studio, labeled as ours
Fine Strokes is ours. Every time we show its numbers, we say so.
- Order
The site before the ads
Ads pointed at a site that can’t convert burn the budget, so the site gets fixed first.
- Honesty
No rebuild you don’t need
About 1 in 5 of the sites we review end with us telling the owner not to rebuild.
Our own studio
Rankings didn’t improve. Clicks a day tripled.
Fine Strokes is our own permanent makeup studio in Birmingham. It relaunched at the end of July with a new URL structure, rewritten titles and 110 redirects from the old site. We read its Search Console the same way we’d read yours, including the part that didn’t move.
- First for microblading Michigan in the result we captured
- Clicks a day up from 2.18 to 6.91 in the first eleven days
- Click-through rate up from 0.51% to 1.15%
- 4.8 stars from 137 Google reviews on August 18
Wondering why another studio outranks yours? Local search is one of the three things we look at on the call.
Fix my marketing leaksThe first full read after launch: 113 clicks and 13,956 impressions in the 28 days to August 7. Rankings hadn’t caught up yet. The gain came from titles people chose to click, which is the part a rebuild controls first.
Common questions
About microblading marketing.
How much does microblading marketing cost?+
It depends on the piece. A website or local SEO build runs $2,500 to $8,000 and up, one-time, scoped to your studio and how competitive your market is. Ad setup runs $1,500 to $3,000 for one platform, or $3,000 to $5,000 and up for Google and Meta together, with the ad budget separate. You get a fixed number on the call, never an open-ended retainer.
I already have an Instagram. Why do I need this?+
Instagram shows your work to people who already follow you. Search is where someone who’s never heard of you looks for a brow artist today, and that’s who fills next week.
Do you only work with microblading studios?+
No. We work across PMU (brows, lips, eyeliner and SMP) plus med spas and beauty. Fine Strokes, the studio we built this on, is our own.
How fast will I see more bookings?+
A single-service build usually takes 4 to 8 weeks. What came after for our own studio: clicks a day went from 2.18 to 6.91 in the first eleven days after its relaunch, before rankings moved. That’s a receipt, not a promise.
Can I start with just a website or just SEO?+
Yes. Plenty of studios start with the website or local SEO and add ads later. We’ll tell you which one fills your calendar first.
Is this right for a business that’s just getting started?+
Not yet. If you’re just getting started and capital is tight, or you want something cheap and quick, we’re not the right call, and there are people who serve those needs well. What we build is for owners who already treat marketing as a budgeted line item and want it spent where it compounds.
What we turn down
We’ll tell you to fix the site before we sell you ads.
- No ads pointed at a site that can’t convert
- No campaign without conversion tracking
- No fake reviews, and no screening out the unhappy ones
- No rebuild when the current site is fine
The ownership promise
No hostage accounts. No mystery handoff.
Your ad accounts, website, analytics, data and documentation stay in your name. If we stop working together, nothing gets held over you.
The PMU system
Start with the piece that’s leaking most.
Microblading SEO
Win the map pack →Microblading website design
Book from the portfolio →Microblading ads
Fill slow weeks →PMU marketing
Lips, liner and SMP →Fine Strokes
Our own studio →Birmingham SEO
Where Fine Strokes ranks →Med spa marketing
For aesthetics clinics →The Foundation package
All four pillars →One next step
Find out what’s leaving gaps in your calendar.
Thirty minutes with Ervin. We look at your website, your local search and your tracking, and you leave with a ranked fix list whether or not you hire AlbaTech.
Fix my marketing leaks