PMU marketing · Brows, lips, liner and SMP
PMU marketing
for artists who sell more than one service.
A permanent makeup artist rarely sells one thing. Brows bring clients in, lip blush and eyeliner book the second appointment, and scalp micropigmentation reaches a different client entirely. Each one gets searched on its own. We built that structure for Fine Strokes, our own studio, and we build it for yours.
Fix my marketing leaks30 minutes with Ervin · Ranked fix list · No contract
- Our studio: about 103 service and city pages
- Builds $2,500 to $8,000+
- Your booking data stays yours
Where PMU studios leak bookings
Brows on the homepage, everything else hidden underneath.
Most PMU sites are built around the first service the artist learned. Every other service gets a bullet point, and a bullet point doesn’t rank or book.
- 01
Lip blush has no page
A client searching lip blush in your city finds a studio that gave it one.
- 02
SMP mixed in with brows
A different client, often a different buyer, landing on a page written for someone else.
- 03
Healed results missing
Fresh-out-of-the-chair photos only, when clients want to see how the work heals.
- 04
Booking behind a DM
“Message us to book” loses the client who wanted a time slot at 11pm.
Sound familiar?
Brows are booked out. The lip blush chair sits empty.
- Tuesday afternoon
“Took the eyeliner course six months ago. Two bookings since.”
- A new client
“Oh, you do lips too? I booked that somewhere else.”
- Later
“Maybe people here just want brows.”
They want the service they can find.
Fine Strokes is our own studio in Birmingham. Its site gives microblading, lip blush, eyeliner, SMP and training their own pages in the cities it serves, about 103 service and city pages out of 168. It sits first for “microblading Michigan” in the result we publish.
Every service you sell deserves a page that sells it.
How it works
Four steps, one service at a time.
- 01
A 30-minute call
Your site, your Google profile and your booking path, with a ranked fix list you keep.
- 02
List what you sell, and where
Every service and every city you draw clients from, ranked by the bookings you want more of.
- 03
A page per service and city
Healed photos, pricing guidance, aftercare and a booking button on each.
- 04
Track bookings, hand over
Booking clicks and calls counted, every login documented in your name.
Proof, before the pitch
Real evidence should survive an incognito window.
Result one
A Troy med spa we relaunched, already winning its market.
Rêve came to AlbaTech for a full relaunch. We rebuilt the site, the local-search foundation and the review engine together, and the treatments people actually search for now surface the business.
- Search: med spa troy
- Market: Troy, Michigan
- Result: first web result
- First web result under the map, and it holds that spot every time we check
- In the map pack too, highest rated of the three at 5.0 from 111 reviews
- Also in the pack for botox troy and laser hair removal troy
Result two
Our own studio, first for “microblading Michigan”.
Fine Strokes is our own studio. We built the website and the local search setup around the service customers actually search for. We ran the method on our own business before we sold it to anyone.
- Search: microblading Michigan
- Market: Birmingham, Michigan
- Result: first position shown
30 minutes with Ervin · Ranked fix list · No contract
What’s included
Three pieces of a PMU studio’s marketing.
A website or local SEO build runs $2,500 to $8,000 and up, one-time. Ad setup runs $1,500 to $3,000 per platform, with the ad budget separate.
Every service found on its own
Microblading, lip blush, eyeliner, SMP and training, each with its own page. Microblading SEO.
Book from the portfolio
Healed results next to a booking button, no DM required. Microblading web design.
Fill the slow service
Campaigns for the chair that sits empty, off when it fills. Microblading ads.
The rules
Three rules for PMU marketing.
They cost us easy work, and we keep them anyway.
- Honesty
Healed photos, not filtered ones
Results shown the way a client will actually see them.
- Order
Pages before ads
No campaign for a service that doesn’t have a page to book from.
- Ownership
Your booking data
Clients, reviews and analytics stay with your studio.
Our own studio’s receipt
Rewritten titles, the same rankings, three times the clicks.
After Fine Strokes relaunched with its service and city pages, clicks a day went from 2.18 to 6.91 in the first eleven days. Rankings didn’t cause it: the average position slipped from 19.9 to 21.6. The click-through rate went from 0.51% to 1.15%, because the titles finally named what clients search.
- Clicks a day: 2.18 to 6.91
- Click-through rate: 0.51% to 1.15%
- 110 old URLs redirected at relaunch
It’s our studio’s receipt, not a promise for yours.
Fix my marketing leaksFine Strokes is our own studio, labeled as ours.
Common questions
About PMU marketing.
What does PMU marketing cost?+
A website or local SEO build runs $2,500 to $8,000 and up, one time. Ad setup runs $1,500 to $3,000 for one platform, with your ad budget separate. You get a fixed number on the call.
Do you market lip blush, eyeliner and SMP too?+
Yes. Each service gets its own page, because each one is searched separately and often by a different client.
I already post my work on Instagram. Why do I need this?+
Instagram shows your work to people who already follow you. Search reaches people looking for a service in your city today, and a page can take the booking.
How fast will I see more bookings?+
A build usually takes 4 to 8 weeks. Our own studio’s clicks tripled in the first eleven days after relaunch, which is a receipt, not a promise.
What we turn down
No shortcuts on a face.
- No filtered or borrowed results
- No ads before a page can take the booking
- No reviews that didn’t happen
- No accounts held in our name
The ownership promise
Your studio, your clients.
Website, Google profile, booking data, reviews and analytics are yours from day one. If we part ways, every page keeps booking.
PMU and microblading marketing
The rest of the studio foundation.
Microblading marketing
The full system →Microblading SEO
Win the map pack →Microblading web design
Book from the portfolio →Microblading ads
Fill slow weeks →Fine Strokes case study
Our own studio →Med spa marketing
For aesthetics clinics →Birmingham SEO
Where Fine Strokes ranks →The Foundation package
All four pillars →One next step
Find out which of your services clients can’t find.
Thirty minutes with Ervin. We look at your site, your Google profile and how clients book, and you leave with a ranked fix list whether you hire us or not.
Fix my marketing leaks