Local SEO · Troy, Michigan
Troy SEO company
with a Troy receipt you can check yourself.
We help Troy businesses show up in Google’s map pack and turn that into calls. Rêve Medical Spa relaunched with us in June 2026. Between July 23 and September 6 it had 750 clicks and 42,444 impressions from Google search.
Get my free SEO audit30 minutes with Ervin · Ranked fix list · No contract
- Rêve: page one in Troy
- One-time build from $2,500
- You own the profile and every login
Why Troy businesses sit on page two
You’ve probably paid for SEO already. That’s the problem.
Most Troy owners I talk to have paid an agency before. They got a monthly PDF, a couple of blog posts nobody read, and a Google Business Profile somebody set up and abandoned. The rankings never moved, so they stopped believing local SEO works.
- 01
The wrong primary category
The profile is filed under something close to what you do, not what Troy customers actually search.
- 02
Blank service areas
Google has no idea you also drive out to Rochester Hills, Royal Oak or Sterling Heights.
- 03
An address spelled three ways
Yelp, Apple Maps and Bing each disagree, so Google trusts none of them fully.
- 04
No tracking on the phone
Nothing records which search brought the call, so nobody can tell you what worked.
Sound familiar?
You’ve read the report, then checked the phone.
- The monthly PDF
“Visibility up 14 percent. Visible to who? The phone’s the same.”
- Driving down Big Beaver
“Every one of these places shows up on the map. I’m two miles away and I don’t.”
- The renewal email
“Another year? They never even finished the Google profile.”
- Later
“Maybe local SEO just doesn’t work in Troy.”
It works. It just wasn’t done.
The profile has the wrong primary category and blank service areas, the directories disagree on your address, and nothing tracks the phone. Google can’t tell who you are, so it ranks someone it can.
A $2,500 a month retainer that leaves you on page two costs $30,000 a year for a PDF.
The investment
A real number for Troy SEO, not a “what can you afford” pitch.
We work as a one-time build. You pay once, the setup gets done right, and you decide afterward whether you want us for maintenance. The exact number comes out of the free SEO audit, scoped to your business.
- Single location
$3,500 to $5,500
Most single-location Troy businesses. The full setup, one time.
- Multi-location or service area
$6,500 to $8,000+
More than one Metro Detroit location, or an industry where the map pack is crowded.
- Maintenance
Optional
For competitive Troy markets where rivals push back every month. Scoped on the call, and never required to keep what we built.
Proof, before the pitch
Real evidence should survive an incognito window.
Result one
A Troy med spa we relaunched, already winning its market.
Rêve came to AlbaTech for a full relaunch. We rebuilt the site, the local-search foundation and the review engine together, and the treatments people actually search for now surface the business.
- Search: med spa troy
- Market: Troy, Michigan
- Result: first web result
- First web result under the map, and it holds that spot every time we check
- In the map pack too, highest rated of the three at 5.0 from 111 reviews
- Also in the pack for botox troy and laser hair removal troy
Result two
Our own studio, first for “microblading Michigan”.
Fine Strokes is our own studio. We built the website and the local search setup around the service customers actually search for. We ran the method on our own business before we sold it to anyone.
- Search: microblading Michigan
- Market: Birmingham, Michigan
- Result: first position shown
30 minutes with Ervin · Ranked fix list · No contract
What’s in a Troy local SEO build
Six things, done in order, so the map pack has a reason to show you.
A one-time build starts at $2,500, usually takes 4 to 8 weeks, and gets handed over with every login documented.
Google Business Profile
The primary category picked for what Troy customers search, service areas mapped across Oakland County, and services, hours, Q&A and real photos filled in, so Google gets a finished business to rank.
Citations that agree
Your name, address and phone made identical across the directories that matter, from Yelp, Bing and Apple Maps to the Metro Detroit chambers, so Google stops seeing three slightly different businesses.
Local schema
Business, service and FAQ markup with Troy as the service area, so Google and the AI answer engines can read what you do and where without guessing.
Speed, indexing and redirects
The unglamorous checks that keep rankings from leaking. When Rêve’s new site went live, all 16 old URLs were redirected, so nothing the old site had earned was thrown away.
A page for each search that matters
The searches Troy customers type, each with its own page. Rêve got a page for every treatment instead of one services page, which is how it reached page one for botox troy mi and lymphatic drainage massage troy mi at the same time.
A review system and real tracking
A review request your front desk can actually run, plus call and form tracking, so you know which search brought the job instead of just seeing that traffic went up.
How the build runs
Five steps, in the right order.
- 01
Audit and strategy
Your Google Business Profile, citations, on-page SEO, site health, and the Troy competitors ranking above you, ranked by what’s costing you most. The free SEO audit is the first pass at this list.
- 02
Local SEO setup
Profile optimization, citation cleanup and schema. The unglamorous work most agencies skip because it doesn’t make a pretty report.
- 03
Content and pages
Service pages built for the searches that matter in Troy, local keywords mapped, and internal links pulling every page in the same direction.
- 04
Reviews and local links
The review system goes live, and local links come from real Metro Detroit sources, so authority builds month over month.
- 05
Documentation and handoff
You get the playbook: every system documented, logins organized, and a maintenance checklist. Run it yourself or keep us on. Your call.
The Troy receipt
A Troy med spa on page one, after its relaunch.
Rêve Medical Spa relaunched with us in June 2026. Nothing exotic in it: treatment pages that match what people type, a profile that says the same thing the website does, every old URL redirected, and tracking on the forms. That’s local SEO, and it compounds when it’s done in that order.
- Page one for botox troy mi, average position 2.8
- Page one for lymphatic drainage massage troy mi, 3.9
- Page one for hydrafacial troy mi, 4.8
- Page one for medical spa troy mi, 5.0
Burned by an agency that sent a PDF instead of results? Every number in this section comes from Rêve’s own Search Console, not a report we wrote.
Get my free SEO auditThere’s no before number: Search Console was set up after Rêve’s June 2026 relaunch, so this read starts July 23.
Common questions
About Troy SEO, specifically.
What does Troy SEO cost?+
Our one-time builds run $2,500 to $8,000 and up, scoped to your business, and most single-location Troy businesses land between $3,500 and $5,500. You pay once, the setup gets built properly, and monthly maintenance afterward is optional.
What happens in the free SEO audit?+
Thirty minutes with Ervin. Before the call we look at your Google Business Profile, your rankings and your site. On the call you get a ranked list of what’s broken and what to fix first, and you keep the list whether you hire us or not. No pitch deck.
How long until my Troy business starts ranking?+
Google Business Profile changes can show within days. Citation cleanup takes 4 to 8 weeks to spread, map pack movement usually shows within 60 to 90 days of a proper build, and organic results take 3 to 6 months. Rêve reached page one for its treatment searches, but that was a full new site behind it. Anyone promising #1 in Troy in 30 days is either risking a penalty or not telling you the truth.
I’ve been burned by an agency before. Why is this different?+
Because you can see it. Every deliverable on this page is something you can open: your profile, your citations, your schema, your tracking. You get the logins and the documentation, and the receipt above is a named Troy business with dated numbers, not a logo wall. If we can’t show you what changed this month, you shouldn’t pay for that month.
Do you only work with businesses in Troy proper?+
No. We build local SEO across Metro Detroit and Oakland County, with the same playbook whether you serve one Troy neighborhood or five cities. There are pages for Royal Oak, Rochester Hills and Sterling Heights if one of those is closer to you.
Can you guarantee #1 rankings in Troy?+
No, and nobody honest can. Anyone guaranteeing #1 is either using tactics that eventually get a site penalized or telling you whatever closes the sale. We guarantee the work: every system built right, documented and handed over. Rankings follow from doing it properly, and Rêve is what that looks like.
What happens to my rankings if we stop working together?+
They keep working. Citations don’t vanish, the schema stays on your site, and your profile keeps showing up. In less competitive niches rankings hold for months without maintenance. We’re not trying to trap you in a retainer: build it right once, then run it forward however you want.
What we turn down
We won’t promise you #1 in Troy.
- No guaranteed rankings, nobody controls Google
- No retainer you can’t walk away from
- No city pages for towns you don’t actually serve
- No monthly PDF standing in for work you can open
The ownership promise
No hostage accounts. No mystery handoff.
Your profile, website, analytics, data and documentation stay in your name. If we stop working together, your profile and your listings stay yours.
Built for real Troy-area businesses
Local SEO across Troy and Metro Detroit.
Michigan local SEO
The full method →Rêve Medical Spa case study
The Troy build →Michigan web design
The website pillar →Troy web design
The companion page →Local SEO guide
Read it →Conversion-ready websites
Fix, rebuild or leave it →Google Business Profile guide
Read it →The Foundation Package
Website, SEO and ads →One next step
Find out where your Troy business actually ranks.
Thirty minutes with Ervin. We look at your Google profile, your rankings and your site before the call, and you leave with a ranked fix list whether or not you hire AlbaTech.
Get my free SEO audit