Web design · Birmingham, Michigan 48009
Birmingham web design
that gets picked, not just found.
Your Birmingham customers will happily drive ten minutes, so you’re up against Troy, Royal Oak and Bloomfield Hills on every search. Being found gets you on the list. The site decides whether they call. Fine Strokes, our own studio here, more than doubled its click-through rate after we rebuilt its pages and titles, with a slightly worse ranking.
Fix my marketing leaks30 minutes with Ervin · Ranked fix list · No contract
- Office at 33277 Woodward Ave
- Website builds from $3,500
- You own the site and every login
Where Birmingham websites lose the customer
They found you. Then they picked someone else.
A Birmingham customer usually has two or three tabs open before they call anyone. Your site loses that comparison at four points, and none of them show up in a rankings report.
- 01
A title nobody picks
Your listing shows up, but the title reads like everyone else’s, so the click goes to the one that says what they searched for.
- 02
Slow on a phone
On a phone, on data, a page that’s still loading loses to the tab that already has.
- 03
No sign you’re local
No address, no neighborhood, no map, so a customer can’t tell you’re the one down the street.
- 04
The next step is buried
The number sits in the footer and the form asks for everything, so the ready customer calls the next tab instead.
Sound familiar?
You’ve lost a customer to a business in Troy.
- A walk-in on Old Woodward
“Your site didn’t say you were open Saturdays. I found out walking by.”
- Checking your own site
“Still loading. And I’m on the office WiFi.”
- After the last redesign
“It looks better. The phone rings the same.”
- Later
“Maybe Birmingham customers just don’t book online.”
They book. They pick the site that answers first.
Fine Strokes, our own permanent makeup studio here in Birmingham, relaunched at the end of July with rewritten titles and 110 redirects from the old site. Its click-through rate went from 0.51% to 1.15% while its average position slipped from 19.9 to 21.6. Same studio, same street, a listing more people chose to open.
The site doesn’t have to rank better to win. It has to get picked.
How a build runs
Five steps from the call to the relaunch.
- 01
The 30-minute call
We look at your site on a phone, your local search and your tracking, and you leave with a ranked fix list whether or not you hire us.
- 02
What your customer compares
We pull up the Birmingham, Troy and Royal Oak businesses your customers weigh you against, and plan the pages that win that comparison.
- 03
Titles and words first
Every page gets a title written for the person searching and copy that says what you do on one read, before any design.
- 04
Built and tested on a phone
WordPress, fast on cellular, with the number one tap away and a short form that actually arrives.
- 05
Relaunch with redirects and tracking
Old URLs pointed at the new pages, calls and forms tracked, then every login handed to you.
Proof, before the pitch
Real evidence should survive an incognito window.
Result one
A Troy med spa we relaunched, already winning its market.
Rêve came to AlbaTech for a full relaunch. We rebuilt the site, the local-search foundation and the review engine together, and the treatments people actually search for now surface the business.
- Search: med spa troy
- Market: Troy, Michigan
- Result: first web result
- First web result under the map, and it holds that spot every time we check
- In the map pack too, highest rated of the three at 5.0 from 111 reviews
- Also in the pack for botox troy and laser hair removal troy
Result two
Our own studio, first for “microblading Michigan”.
Fine Strokes is our own studio. We built the website and the local search setup around the service customers actually search for. We ran the method on our own business before we sold it to anyone.
- Search: microblading Michigan
- Market: Birmingham, Michigan
- Result: first position shown
30 minutes with Ervin · Ranked fix list · No contract
What’s included
Six pieces of a Birmingham build.
Builds start at $3,500 and typically run 3 to 6 weeks, on WordPress, in your name.
Titles people pick
A title and description written for each search, the change that took Fine Strokes from 0.51% to 1.15% click-through.
Birmingham on every page
Your address, the towns you serve and a map, in the words and in the code, so nobody wonders if you’re the one down the street.
Fast on a real phone
Compressed images and clean code, tested on cellular before launch.
One tap to call
Click to call and a short form, repeated where people decide, and tested so the form actually arrives.
Reviews where people look
Real reviews and real photos next to the claim. Fine Strokes had 4.8 stars from 137 Google reviews on August 18.
Yours from day one
The domain, the hosting and every login in your name. Keep us for upkeep or run it yourself.
The rules
Three rules for every Birmingham build.
They cost us easy work, and we keep them anyway.
- Phone first
Tested where customers compare
Every page gets checked on a real phone on cellular before it goes live, not just on a desktop in our office.
- Redirects
No launch that breaks old links
Every old URL that earned a visit gets pointed at a new page, the way Fine Strokes kept 110.
- Honesty
No rebuild you don’t need
About 1 in 5 of the sites we review end with us telling the owner not to rebuild.
The Birmingham receipt
Same street. More people picked it.
Fine Strokes relaunched at the end of July. We rebuilt its pages, rewrote its titles and redirected 110 old URLs. Search Console shows the part a website controls: how many people who saw the listing chose to open it.
- Click-through rate up from 0.51% to 1.15%
- Average position 21.6, slightly worse than 19.9
- 110 old URLs redirected at launch
- 4.8 stars from 137 Google reviews on August 18
Every number here comes from our own studio, including the one that got worse.
Fix my marketing leaksMore people opened the same listing. That’s the website’s job, and it moved before the ranking did.
Common questions
About Birmingham web design.
What does a Birmingham website cost?+
Builds start at $3,500 and typically take 3 to 6 weeks. Where you land depends on how many pages and features the business needs, and you get a fixed number on the call before anything starts.
Which Birmingham do you build for?+
Birmingham, Michigan: 48009, in Oakland County, on Woodward Avenue about 20 minutes north of Detroit. Our office is at 33277 Woodward Ave, and we build for businesses here and in the towns around it, like Royal Oak, Troy and Bloomfield Hills.
Will a new site lose my Google rankings?+
Not if the old URLs get redirected. When Fine Strokes relaunched here in Birmingham, 110 old URLs were pointed at the new pages, and its click-through rate went up while its position slipped only slightly.
Should I also do Birmingham SEO?+
Usually, once the site converts. The site decides whether a visitor calls, and Birmingham SEO decides how many visitors see you. We’ll tell you on the call which one is leaking more.
Do you build on WordPress?+
Mostly WordPress with Breakdance, so you can edit it without a developer and move it anywhere. If another platform fits your business better, we’ll say so.
Is this right for a business that’s just getting started?+
Not yet. If you’re just getting started and capital is tight, or you want something cheap and quick, we’re not the right call, and there are people who serve those needs well. What we build is for owners who already treat marketing as a budgeted line item and want it spent where it compounds.
What we turn down
We’ll tell you if the site isn’t the problem.
- No rebuild when the current site is fine
- No launch without the old URLs redirected
- No redesign with no tracking
- No site you can’t take with you
The ownership promise
No hostage accounts. No mystery handoff.
Your domain, hosting, website, analytics and documentation stay in your name. If we stop working together, nothing gets held over you.
Around Birmingham
The rest of the Birmingham foundation.
One next step
Find out why Birmingham customers pick someone else.
Thirty minutes with Ervin. We look at your website, your local search and your tracking, and you leave with a ranked fix list whether or not you hire AlbaTech.
Fix my marketing leaks