Web design · Detroit, Michigan
Detroit web design
that gives every service and place its own page.
In a metro this size, one services page can’t be the best answer for Midtown, Dearborn Heights and Warren at once. We build Detroit websites with a page for each service and each place you actually serve, fast on a phone and tracked from launch. Our own studio’s city pages were clicked 4% to 17% of the time in their first full Search Console read.
Fix my marketing leaks30 minutes with Ervin · Ranked fix list · No contract
- Office 20 minutes up Woodward
- Website builds from $3,500
- You own the site and every login
Where Detroit websites lose the customer
One page for the whole metro, and nobody picks it.
A customer in Corktown and a customer in Warren search for different things, and a site with one services page gives them both the same general answer.
- 01
One page for every service
Everything you do on one page, so none of it matches the exact thing someone searched for.
- 02
No page for the places you serve
You work Downtown, Midtown and out through Wayne County, and the site only ever says Detroit.
- 03
A slogan where the answer goes
The visitor lands, reads a tagline, and still can’t tell if you do the job they need.
- 04
Nobody tracks which page works
No call or form tracking by page, so nobody knows which service or place brings in the work.
Sound familiar?
You’ve explained on the phone what the website should have said.
- A call from Midtown
“Do you actually come out here? Your site doesn’t say.”
- Stuck on the Lodge
“Pulled up our own site. Four taps to find the service page.”
- The agency’s last update
“New homepage is live. Same one page for everything.”
- Later
“Maybe Detroit customers just call whoever they know.”
They click whoever answers their search best.
Fine Strokes, our own studio, runs a page for each service in each place it serves. In its first full Search Console read after the relaunch, those city pages brought in about 15 of its 113 clicks, at click-through rates from 4% to 17%, and its Detroit lip blush page was clicked 11.76% of the time.
The page that matches the search is the page that gets the click.
How a build runs
Five steps, starting with the map of your pages.
- 01
The 30-minute call
We look at your site, your local search and your tracking, and you leave with a ranked fix list whether or not you hire us.
- 02
Map services and places
We list what you do and where you do it, then decide which combinations earn a page of their own.
- 03
Write each page for its search
A title for the person searching, and copy that answers that search on one read.
- 04
Build and test on a phone
WordPress, fast on cellular, with click to call and a short form on every page.
- 05
Launch with tracking by page
Calls and forms tracked per page, old URLs redirected, then every login handed to you.
Proof, before the pitch
Real evidence should survive an incognito window.
Result one
A Troy med spa we relaunched, already winning its market.
Rêve came to AlbaTech for a full relaunch. We rebuilt the site, the local-search foundation and the review engine together, and the treatments people actually search for now surface the business.
- Search: med spa troy
- Market: Troy, Michigan
- Result: first web result
- First web result under the map, and it holds that spot every time we check
- In the map pack too, highest rated of the three at 5.0 from 111 reviews
- Also in the pack for botox troy and laser hair removal troy
Result two
Our own studio, first for “microblading Michigan”.
Fine Strokes is our own studio. We built the website and the local search setup around the service customers actually search for. We ran the method on our own business before we sold it to anyone.
- Search: microblading Michigan
- Market: Birmingham, Michigan
- Result: first position shown
30 minutes with Ervin · Ranked fix list · No contract
What’s included
Six pieces of a Detroit build.
Builds start at $3,500 and typically take 3 to 6 weeks, on WordPress, in your name.
A page per service and place
The combinations that earn one, not a page for every suburb on the map. AGP Construction’s site runs 12 service pages and 8 city pages.
A title for each search
Written for the person searching, so the listing reads like the answer.
Fast on a real phone
Compressed images and clean code, tested on cellular before launch.
Click to call on every page
A short form and the number one tap away, repeated where people decide.
Tracking by page
Calls and forms counted per page, so you can see which service and place bring in work.
Yours from day one
The domain, the hosting and every login in your name. Keep us for upkeep or run it yourself.
The rules
Three rules for every Detroit build.
They cost us easy work, and we keep them anyway.
- Pages
No page for a place you don’t serve
City pages for towns you never drive to are the ones Google throws out.
- Tracking
No launch without tracking
Every page’s calls and forms get counted from day one.
- Honesty
No rebuild you don’t need
About 1 in 5 of the sites we review end with us telling the owner not to rebuild.
The city page receipt
About 15 of 113 clicks came from city pages.
Fine Strokes relaunched with a page for each service in each place it serves. Its first full Search Console read after the relaunch shows what those pages did, and what the site as a whole did around them.
- City pages clicked 4% to 17% of the time
- About 15 of 113 clicks from city pages
- Detroit lip blush page at position 4.35, clicked 11.76%
- The whole site averaged position 20.65
Every number here comes from our own studio’s Search Console, including the site-wide average.
Fix my marketing leaksA page built for one search in one place got picked more often than the site average. Bookings stay off this card until they’re counted.
Common questions
About Detroit web design.
What does a Detroit website cost?+
Builds start at $3,500 and typically take 3 to 6 weeks. More service and city pages mean more scope, and you get a fixed number on the call before anything starts.
Do I need a page for every Detroit neighborhood?+
No. A page earns its place when you actually serve that area and people there search for what you do. Pages for towns you never drive to are the ones Google throws out.
How do city pages help a website convert?+
The visitor lands on a page about the service they searched, in the place they’re in. Fine Strokes’ city pages were clicked 4% to 17% of the time in their first full Search Console read after the relaunch.
Should I also do Detroit SEO?+
Usually, once the site converts. The site decides whether a visitor calls, and Detroit SEO decides how many visitors see you. We’ll tell you on the call which one is leaking more.
Are you based in Detroit?+
Our office is 20 minutes up Woodward, at 33277 Woodward Ave in Birmingham, and we build for businesses across Detroit and Wayne, Oakland and Macomb counties.
Is this right for a business that’s just getting started?+
Not yet. If you’re just getting started and capital is tight, or you want something cheap and quick, we’re not the right call, and there are people who serve those needs well. What we build is for owners who already treat marketing as a budgeted line item and want it spent where it compounds.
What we turn down
We won’t build pages for places you don’t serve.
- No city pages for towns you don’t serve
- No launch without tracking
- No rebuild when the current site is fine
- No site you can’t take with you
The ownership promise
No hostage accounts. No mystery handoff.
Your domain, hosting, website, analytics and documentation stay in your name. If we stop working together, nothing gets held over you.
Around Detroit
The rest of the Detroit foundation.
One next step
Find out which Detroit pages your site is missing.
Thirty minutes with Ervin. We look at your website, your local search and your tracking, and you leave with a ranked fix list whether or not you hire AlbaTech.
Fix my marketing leaks