Web design · Troy, Michigan
Troy web design
for a relaunch that doesn’t reset you to zero.
A new site should pick up where the old one left off. When Rêve Medical Spa relaunched in Troy, all 16 old URLs were redirected, and by September 6 the new site had 750 clicks and 42,444 impressions from Google search. We build Troy websites the same way: planned, tracked and in your name.
Fix my marketing leaks30 minutes with Ervin · Ranked fix list · No contract
- Rêve: 16 of 16 old URLs redirected
- Website builds from $3,500
- You own the site and every login
Where Troy relaunches go wrong
The new site went live. The phone went quiet.
A Troy business usually replaces its website because the old one looks dated. The expensive part is what quietly breaks on the way over.
- 01
Old pages sent nowhere
The addresses Google already knew turn into 404 pages, so the new site starts over.
- 02
Forms that never arrive
The contact form looks fine and sends nothing, and nobody notices for weeks.
- 03
Payments and bookings cut off
Memberships, subscriptions or booking links that ran through the old site stop when it goes.
- 04
No before and after
No tracking on the old site or the new one, so nobody can say whether the rebuild worked.
Sound familiar?
You’ve relaunched a website and waited for the phone.
- Launch week
“It looks great. Why did the calls stop?”
- A customer off Big Beaver
“I tried your booking link. It went to a page that doesn’t exist.”
- Asking the old agency
“The redirects? That wasn’t in the scope.”
- Later
“Maybe we should have left the old site alone.”
The redesign wasn’t the mistake. Skipping the move was.
When Rêve Medical Spa relaunched in Troy, all 16 old URLs were redirected before the switch. When we rebuilt the Albanian American Chamber of Commerce site, also in Troy, every existing member subscription came through with its Stripe billing intact.
A relaunch should pick up where the old site left off.
How a build runs
Five steps, with the move planned before the design.
- 01
The 30-minute call
We look at your site, your local search and your tracking, and you leave with a ranked fix list whether or not you hire us.
- 02
An inventory of the old site
Every URL, form, booking link and payment connection gets listed before anything is redesigned.
- 03
Words and structure
Copy first, in your voice, with a page for each service and the next step on every one.
- 04
Build and test the connections
The site gets built on WordPress, and every form, booking link and payment gets tested on a real phone.
- 05
Relaunch with the old URLs mapped
Redirects in place, tracking verified, then every login documented and handed to you.
Proof, before the pitch
Real evidence should survive an incognito window.
Result one
A Troy med spa we relaunched, already winning its market.
Rêve came to AlbaTech for a full relaunch. We rebuilt the site, the local-search foundation and the review engine together, and the treatments people actually search for now surface the business.
- Search: med spa troy
- Market: Troy, Michigan
- Result: first web result
- First web result under the map, and it holds that spot every time we check
- In the map pack too, highest rated of the three at 5.0 from 111 reviews
- Also in the pack for botox troy and laser hair removal troy
Result two
Our own studio, first for “microblading Michigan”.
Fine Strokes is our own studio. We built the website and the local search setup around the service customers actually search for. We ran the method on our own business before we sold it to anyone.
- Search: microblading Michigan
- Market: Birmingham, Michigan
- Result: first position shown
30 minutes with Ervin · Ranked fix list · No contract
What’s included
Six pieces of a Troy build.
Builds start at $3,500 and typically take 3 to 6 weeks, and everything stays in your name.
Every old URL mapped
Each address Google already knows gets a new home, the way Rêve kept all 16.
Payments and bookings intact
Memberships, subscriptions and booking links moved and tested, the way the chamber kept every member’s Stripe billing.
Fast on a real phone
Compressed images and clean code, tested on cellular before launch.
One obvious next step
Click to call, a booking link or a short form, repeated where people decide.
Before and after, measured
Calls, forms and Search Console set up at launch, so the relaunch shows up in numbers.
Yours from day one
The domain, the hosting and every login in your name. Keep us for upkeep or run it yourself.
The rules
Three rules for every Troy relaunch.
They cost us easy work, and we keep them anyway.
- Inventory
Nothing redesigned before it’s listed
Every page, form and payment connection on the old site gets written down first.
- Testing
Every form tested before launch
A test goes through every form, and it has to arrive before the site goes live.
- Honesty
No rebuild you don’t need
About 1 in 5 of the sites we review end with us telling the owner not to rebuild.
The Troy receipt
A relaunch that picked up where the old site left off.
Rêve Medical Spa relaunched with us in Troy. Its 16 old URLs were redirected before the switch, and Search Console shows what the new site did next.
- 16 of 16 old URLs redirected
- 750 clicks from Google search by September 6
- 42,444 impressions by the same date
- 5.0 stars from 111 reviews in the captured result
No revenue numbers on this card: we only publish numbers we can show you.
Fix my marketing leaksThe clicks and impressions are its Search Console read from July 23 to September 6. Bookings aren’t on this card, because we don’t have them to show.
Common questions
About Troy web design.
What does a Troy website cost?+
Builds start at $3,500 and typically take 3 to 6 weeks, scoped to how many pages, forms and connections the site needs. You get a fixed number on the call before anything starts.
Will a new site break my Google rankings?+
Not if the old URLs get redirected. When Rêve Medical Spa relaunched in Troy, all 16 old URLs were redirected before the switch, and by September 6 the new site had 750 clicks from Google search.
Can you move memberships, bookings or payments?+
Yes, and we test them before launch. When we rebuilt the Albanian American Chamber of Commerce site in Troy, every existing member subscription came through with its Stripe billing intact.
Should I also do Troy SEO?+
Usually, once the site converts. The site decides whether a visitor calls, and Troy SEO decides how many visitors see you. We’ll tell you on the call which one is leaking more.
Who owns the site when it’s done?+
You do. The domain, the hosting account, the analytics and every login are in your name from day one.
Is this right for a business that’s just getting started?+
Not yet. If you’re just getting started and capital is tight, or you want something cheap and quick, we’re not the right call, and there are people who serve those needs well. What we build is for owners who already treat marketing as a budgeted line item and want it spent where it compounds.
What we turn down
We won’t relaunch without a plan for the old site.
- No launch without the old URLs redirected
- No form that hasn’t been tested
- No redesign with no tracking
- No site you can’t take with you
The ownership promise
No hostage accounts. No mystery handoff.
Your domain, hosting, website, analytics and documentation stay in your name. If we stop working together, nothing gets held over you.
Around Troy
The rest of the Troy foundation.
One next step
Find out what a relaunch would keep, and what it would cost.
Thirty minutes with Ervin. We look at your website, your local search and your tracking, and you leave with a ranked fix list whether or not you hire AlbaTech.
Fix my marketing leaks