What Does Your Marketing Need Next?
Five questions about how your business gets found today, and one honest recommendation: website, local SEO, ads, AI visibility, or "don't spend money yet." Take the 60-second quiz.
Free Tools · No Email Required
Free Marketing Tools
For People Who Build Things.
Everything here is free and most of it needs no email at all. Some are quizzes built for the fun of it. Some will tell you exactly where your marketing is leaking money. Use them, share them, ignore the ones that don't apply.
Cost$0
SignupNone
BasedBirmingham, MI
Ervin | Lead Architect
Talk To A Human →
Why These Exist
Most agency "free tools" are just forms.
You know the pattern. A landing page promises a free audit, you hand over your name, email, phone and company size, and what arrives is a templated PDF and a sales call within the hour. The tool was never the product. You were.
These are built the other way around. The quizzes run entirely in your browser and never ask who you are. The checklist puts all 18 items on the page instead of behind a download. The audits do need to reach you, because a human actually looks at your site and writes back, but you'll know that before you start, not after.
If one of them is useful, the best thing you can do is send it to someone else who'd get something out of it.
Quizzes & Self-Checks
No email. Nothing leaves your browser.
What Kind Of Builder Are You?
A 12-question adaptive read on how you actually operate: where you should go deeper, and what you should hand to somebody else. Six founder types, scored on five axes. Take the quiz.
Find Your Life Purpose
Eight purposes scored on five axes, and one straight answer: a sentence that starts with "You're here to." Built for fun, no email, 12 to 20 questions. Take the quiz.
What's Your ADHD Type?
For people who run their own thing. Eight working types, scored on five axes, and three moves to master yours. Built for fun, not a diagnosis. Take the quiz.
Do You Need a Social Media Detox?
What your feed is doing to you, the sales tactic that's working on you, and a break plan if you need one. Nobody gets labeled, no email. Take the quiz.
How Emotionally Mature Are You?
What you actually do when you're angry, wrong or hurt, what it's like for the people around you, and one grounding move. No score, no email. Take the test.
Circadian Rhythm Calculator
The sleep model researchers have used since 1982, run on five sample sleepers or your own Apple Health export. You get your sleep need, your sleep debt, and tonight's schedule, and the file stays in your browser. Run the calculator.
The Pre-Launch Foundation Checklist
The exact 18 checks we run before any site goes live, across all four pillars. Tick them off in the browser, print it, hold your last agency's work against it. Open the checklist.
Who Owns Your Website?
Six questions you can answer from your desk in ten minutes that tell you whether you own your site or are renting it from an agency. Run the check.
Audits: A Human Replies
Free, but we'll need a way to reach you.
The Free Marketing Leak Audit
We check your site, tracking, rankings and ad account, then document what's leaking with screenshots. No retainer pitch attached: plenty of people take the findings and fix them in-house. Request the audit.
AI Visibility Check
When someone asks ChatGPT, Gemini or Google's AI to recommend a business like yours, does your name come back? We test the prompts your customers actually use. Check your AI visibility.
Agency Red-Flag Review
Send us the proposal or the last monthly report before you sign or renew. We'll tell you what we'd question and whether the price fits the scope, even if you hire them. See the 12 red flags.
How To Use Them
A sensible order, if you want one.
01
Find Out How You Operate
Ten minutes with the founder quiz. It's the one that tells you what to stop doing yourself, useful before you spend money on anything else.
02
Check What You Actually Own
The ownership check. If your domain or site sits in an agency's account, fix that before you invest another dollar in either.
03
Measure The Foundation
Run the 18-point checklist against your current site. Anything unchecked is a leak with a name.
04
Get A Second Opinion
If the checklist turned up more than you expected, the leak audit puts numbers and screenshots to it.
More From AlbaTech
Guides that pair with the tools.
The Founder Quiz
Take It →Burned By An Agency?
The Rescue Guide →The Foundation Package
All Four Pillars →Real Client Builds
Portfolio →Agency Not Delivering?
The Evidence Test →Proof, not adjectives
Fine Strokes ranks first for microblading Michigan. It’s our own studio, so we ran the method on our own money first. The build →
Rêve Medical Spa sits in the map pack for “med spa troy”, at 5.0 from 111 reviews. Relaunched June 2026. The build →
Straight about the fit
This is built for owners who already treat marketing as a budgeted line item and want it spent where it compounds. Most people who call us have been burned once already, usually by an agency that kept the logins. You’ll own everything we build, from day one, in your name.
What it runs: every project is scoped, because a quiet market and a competitive one are not the same job. We give you the number after the review, not after a second call with a closer. See what each package costs →
And the honest other half: if you’re just getting started and capital is tight, or you want something cheap and quick, we’re not the right call yet. Those are real needs and there are people who serve them well. What we build is for businesses that need the site to bring in work.
Found One Useful?
Send it to someone who'd get something out of it.
That's genuinely how these spread: no ad budget behind them. And if you want a human to look at your specific situation, that part's free too.
Common Questions
About the free tools.
Both things are true and we'd rather say so plainly. The quizzes and checklists are genuinely free and ask for nothing: no email, no account, and your answers never leave your browser. The audits are also free, but they need contact details because a person reviews your site and writes back. Nobody gets added to a drip sequence for taking a quiz.
No. The founder quiz runs entirely in your browser, the scoring happens on your device and nothing is transmitted to us or anyone else. Close the tab and it's gone. That's also why there's no "email me my results" button.
Please do. Send the link around, run the checklist across a whole portfolio of sites, use the quiz as an icebreaker at an offsite. The only ask is that you link back rather than copying the content onto your own site.
Because some people ask for one. Tools that produce a lead for us don't carry it, that would be double-dipping. The pure-fun tools have a small optional tip jar, and skipping it changes nothing about what you get.
Yes, that's the plan, and this page is where they'll land. If there's a check you keep doing by hand and wish were a tool, tell us on a call and it might become the next one.